Growth is an award-winning HubSpot Elite Partner and one of the top .5% partners worldwide. We help companies with growing pains by aligning sales, marketing, service, and operations through HubSpot and integrated technologies. Our team of specialists combines deep technical expertise with real business acumen, making complex systems simple and scalable. We stand out for our strong culture, fully remote flexibility, and a proven track record of driving measurable growth for clients across industries and regions.

Marketing Role: Content & Demand Generation Manager

🌲 About Growth

Growth is one of the top HubSpot partners in the world — a high-performance, operations-driven team trusted by mid-market and enterprise clients globally. Our specialists, engineers, and strategists are some of the best in the HubSpot ecosystem, consistently delivering complex RevOps, ABM, CRM, and AI-powered implementations.

This role is internal, not client-facing.

You will build and scale the Growth brand, working directly with leadership and surrounded by a team that executes world-class work every day.

This is a rare opportunity to do the deep, strategic marketing work most roles never allow — inside a thriving, elite team.

🎯 Primary Goal

Own and operate Growth’s full marketing engine — turning content, insights, partnerships, and community into predictable inbound demand.

🧠 Strategic Outcomes

• Build a scalable SEO + AEO content ecosystem that drives organic demand.
• Develop lifecycle nurturing, automation, and engagement programs in HubSpot.
• Turn leadership insights into structured, repeatable content and demand campaigns.
• Strengthen Growth’s presence across LinkedIn and partner channels as a visible brand representative.
• Improve website, blog, and content clusters around HubSpot, RevOps, CRM, and AI enablement.

⚙️ Key Responsibilities

Content, Social & Brand

• Own the monthly content plan aligned to revenue priorities.
• Write or oversee high-quality long-form content: blogs, guides, playbooks, case studies.
• Convert long-form content into micro-content (LinkedIn, video clips, partner channels).
• Serve as an active face of Growth — posting, commenting, and engaging in the ecosystem.
• Collaborate closely with the CEO and team to amplify strategic insights and narratives.

Demand Generation & HubSpot Execution

• Build and manage HubSpot Marketing Hub Enterprise workflows, segmentation, custom objects, behavioral triggers, and attribution.
• Launch re-engagement campaigns, intent-driven nurtures, and cross-sell/upsell automation.
• Analyze keyword trends, organic performance, buyer behavior, and conversion data — then apply improvements.

Distribution & Ecosystem Engagement

• Support GTM events, webinars, and partner initiatives with cohesive content and distribution.
• Manage freelancers or content partners to scale output efficiently.
• Ensure the brand voice, messaging, and visual identity are consistent across all channels.

🧩 Skill Set

Non-Negotiable Requirement

• Deep, hands-on mastery of HubSpot Marketing Hub Enterprise — including advanced workflows, custom objects, UTM strategy, attribution reporting, automation strategy, segmentation, and multi-channel campaigns.
• This will be tested as part of the interview process.

Additional Skills

• 4+ years in content marketing, growth marketing, or demand gen.
• Strong writing skills: SEO-driven content + conversion copywriting.
• Strong online presence — socially active, comfortable being visible, and excited about representing the brand.
• Data-literate with experience using analytics to drive decisions.
• Highly organized, driven, and operates with “I’m all in” energy.
• Deep understanding of the HubSpot ecosystem or RevOps space is a major advantage.

💡 Ideal Profile

You’re built for this role if you:

• Think strategically but execute consistently.
• Want to go deep on ONE brand — not juggle client deliverables.
• Love turning industry leader insights into high-performing content.
• They are energized by social engagement, ecosystem participation, and building authority.
• Thrive in fast-moving, high-performance environments surrounded by experts.
• Are passionate about HubSpot and want to grow inside a top-tier partner team.