Green Line Digital Search Engine Optimization Specialist Remote · Full time

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About Company

Green Line Digital is a premier digital agency providing customized data and technology integration services to improve digital media efficiency and performance. We believe in the power of data done right, technology that provides value, complete transparency, and the right people to bring it all together. Our team is made up of industry experts providing strategic solutions and decades of experience for a range of clients across multiple verticals.

About Position

This is a fully remote position. At Green Line Digital, we pride ourselves in being an extension of our client’s teams. We believe in transparency in all our advertising practices. As an extension of our clients, we provide high caliber support by having experienced and responsive team members. We are problem solvers at heart and work to solve clients’ complex digital marketing challenges by leveraging data and technology. 

As an SEO Specialist, you are expected to maintain a high level of knowledge of your client's line of business and the latest developments in Organic Search. You will serve as an SEO expert determining and executing an SEO strategy following data analysis and best practices for excellent organic search performance.

If you are a great communicator and decisive problem-solver with experience executing a roadmap of holistic SEO strategies, we’d love to hear from you. With Green Line Digital in this role, you will learn every day, provide real impactful results for clients, and discover new ways to expand your skills and knowledge.

Responsibilities

• Identify opportunities and develop strategies to improve organic performance by using strong analytical, technical, research, and content marketing skills
• Manage and execute day-to-day tactical operations of Owned Media strategies including, but not limited to: competitive analysis, keyword research, copywriting, content optimization, technical SEO, content marketing & data analysis
• Optimize on-site content for maximum organic performance; this includes HTML, image optimization, site structure, and metadata, as well as page layout and navigation considerations
• Possess or understand the factors for local search management and management of local search initiatives
• Keep up-to-date with latest industry and SEO trends, algorithm updates, SERP landscape changes, and content optimization best practices
• Manage SEO project plans as related to client deliverables
• Monitor Organic traffic and performance reports and provide insights.
• Additional job responsibilities as assigned

Qualifications, Skills, and Requirements

• Bachelor’s degree in Marketing or related field
• 1-3 years of experience in SEO
• Working knowledge and experience with HTML, CSS, JavaScript required
• Automotive experience a plus
• Analytically inclined, able to analyze data and contribute actionable insights
• Ability to perform analysis of websites by reviewing Google Analytics, Search Console, and site content for best practices
• Functional knowledge of robots.txt, XML sitemaps, and Schema
• Experience with Google Analytics and Search Console
• Experience with SEO tools (including but not limited to: SEMRush, Ahrefs, ScreamingFrog, DeepCrawl, etc.)
• Experience with local search listings and tools (including but not limited to Yext, dbaPlatform, Moz Local, etc.)
• Proactive, positive, self-starter attitude
• Detail-oriented and highly organized
• Excellent written communication and verbal presentation skills
• Strategic thinking with the ability to come up with new, creative solutions
• Able to manage workflow effectively and meet time sensitive deadlines
• Must be effective working independently and contributing in a team environment

Benefits:

• Health, Vision and Dental
• Employee 401(k)
• 100% match up to 3%
• 50% match on the next 2%
• 3 weeks paid time off (maximum of 4 weeks with rollover)
• 10 company holidays
• 40 hours of sick leave
• Parental leave
• Access to company Uber account