Green Line Digital Automotive Paid Social Coordinator Remote · Full time

Apply for Automotive Paid Social Coordinator

We’re a marketing technology agency. Our goal is to help our clients use the latest platforms and automation to bring better performance and efficiency to their marketing channels. The marketing tech landscape is constantly evolving, and we make sure they stay on top of it. We believe in the power of data done right, technology that provides value, complete transparency, and the right people to bring it all together. Our team is made up of industry experts providing strategic solutions and decades of experience for a range of clients across multiple verticals.

At Green Line Digital, we pride ourselves in being an extension of our client’s teams. We believe in transparency in all our advertising practices. As an extension of our clients, we provide high caliber support by having experienced and responsive team members. We are problem solvers at heart and work to solve clients’ complex digital marketing challenges by leveraging data and technology.

As a Paid Social Coordinator, you are expected to maintain a high level of knowledge of your clients’ line of business (staying on top of industry trends, competitive, etc.). You organize/manage workflow; coordinating with the team to develop strategy, manage paid social spend, management, analysis, and execution.

Responsibilities:

• Manage paid social campaigns for a portfolio of automotive clients
• Focus on the strategy development, execution, and optimization of our client's advertising activities
• Collaborate with internal team members to develop campaign strategies and recommendations
• Monitor campaign budgets and pacing while identifying optimization opportunities
• Effectively communicate Paid Social processes and tactics to peers, clients, and account team members
• Compile industry research, industry landscape information, and platform intelligence for strategy development and optimization
• Stay abreast of new developments and opportunities in Facebook, Instagram, TikTok, Twitter, Pinterest, etc. and incorporate into ongoing campaign management
• Continuously learn new advertising features and industry best practices to improve paid social performance

Required Experience:

• Bachelor's degree or equivalent experience
• Some experience running Meta advertising campaigns (internship, freelance, agency, or in-house)
• Familiarity with Meta Ads Manager and Business Manager
• Strong analytical mindset
• Excellent written and verbal communication
• Organized with strong attention to detail
• Comfortable working independently in a remote environment

Preferred Experience:

• Agency experience
• Automotive marketing experience
• Experience with TikTok, LinkedIn, Reddit, or Pinterest advertising
• Google Analytics (GA4) familiarity
• Experience with Excel or Google Sheets

This Job is Ideal for Someone Who is:

• Dependable -- more reliable than spontaneous
• People-oriented -- enjoys interacting with people and working on group projects
• Adaptable/flexible -- enjoys doing work that requires frequent shifts in direction
• Autonomous/Independent -- enjoys working with little direction
• Innovative -- prefers working in unconventional ways or on tasks that require creativity

What You'll Learn

• Advanced Meta campaign strategy
• Performance analysis and reporting
• Creative testing methodologies
• Attribution and conversion tracking
• Automotive digital marketing
• AI tools used in paid media
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• Advertising across multiple social platforms