Green Line Digital Automotive Paid Search Manager Remote · Full time

As an Automotive Paid Search Manager, you will be responsible for day-to-day management of clients’ paid search marketing campaigns (search, shopping, performance max, etc.), manage execution of search marketing strategies, ongoing budget management and campaign optimizations. The Paid Search Media Manager will proactively provide strategic recommendations to clients and influence the design and development of paid search creative based on their objectives and KPIs.

Description

At Green Line Digital, we pride ourselves in being an extension of our client’s teams. We believe in transparency in all our advertising practices. As an extension of our clients, we provide high-caliber support by having experienced and responsive team members. We are problem solvers at heart and work to solve clients’ complex digital marketing challenges by leveraging data and technology.

About the Position:

As a Paid Search Media Manager, you are expected to maintain a high level of knowledge of your clients’ line of business (staying on top of industry trends, competitive, etc.). You will be responsible for day-to-day management of clients’ paid search marketing campaigns (search, shopping, performance max, etc.), manage execution of search marketing strategies, ongoing budget management and campaign optimizations. The Paid Search Media Manager will proactively provide strategic recommendations to clients and influence the design and development of paid search creative based on their objectives and KPIs.

Responsibilities:

  • Build, launch, and manage successful Google and Bing Ads campaigns
  • Create and deliver meaningful insights through analytics and reporting on client calls
  • Maintain knowledge of industry best practices and new technologies
  • Ensure campaigns are meeting clearly defined conversion objectives through best practices in the industry of the following tasks:
  • Keyword research
  • Ad copy creation
  • Daily, weekly and monthly budget pacing
  • Management of bidding strategies
  • Testing implementation and analysis

Qualifications and Experience:

  • 5+ years of SEM experience
  • Automotive SEM experience a plus
  • Experience using Google Ads Editor
  • Strong presentation and people skills
  • Strong verbal and written communication skills
  • Strong analytical and online research skills and ability to relate results to client business objectives
  • Ability to self-manage time and project workload
  • Google Ads and/or Bing certification
  • Team player. Strong desire to collaborate with internal and client teams
  • Ability to complete tasks and projects independently


Salary: $80,000 - $90,000


Benefits:

  • Health, Vision and Dental
  • Employee 401(k)
  • 100% match up to 3%
  • 50% match on the next 2%
  • 3 weeks paid time off (maximum of 4 weeks with rollover)
  • 10 company holidays
  • 40 hours of sick leave
  • Parental leave
  • Access to company Uber account

Salary

$80,000 - $90,000 per year