Greater Washington Partnership Senior Director, Marketing & Communications Washington, DC · Full time Company website

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Our Trajectory The Greater Washington Partnership is the first-of-its-kind nonprofit alliance of the region’s most influential leading employers across diverse industries in Maryland, Virginia and Washington, DC – all committed to championing the region’s economic growth and vibrancy. We are a catalyst for convening, thought leadership and collective action for individuals within the public, private and nonprofit sectors. Rooted in growth, we have built the table that brings together businesses, government, and community leaders to identify and address the shared opportunities and core challenges facing our region across skills and talent, regional mobility, infrastructure and inclusive growth, and work to uncover and advance realistic solutions to tackle those challenges head-on through strategic partnerships, targeted investments, and innovative initiatives. Mission We identify shared opportunities and core challenges and offer solutions to the region’s most critical issues including skills and talent, regional mobility, infrastructure and inclusive growth. Vision To make the entire region, from Baltimore to Richmond, vibrant, economically competitive, prosperous – uplifting it as the best place to live, work and build a business.

Greater Washington Partnership (the Partnership) is a cross-sector alliance of leading employers in Maryland, Virginia and the District of Columbia committed to championing the region’s economic growth and prosperity. Greater Washington Partnership is seeking a Senior Director of Marketing & Communications to lead the organization’s communications, marketing, media relations, and content efforts.

 

Reporting to the Chief of Staff, the Senior Director will work across the organization to translate GWP’s priorities and substantive work into clear, relevant, and compelling communications. This person will connect GWP’s research, initiatives, convenings, and employer leadership to the broader story of the region, including its economic strengths, challenges, opportunities, and future competitiveness. The Senior Director will develop strategies to reach, engage, and grow the audiences most important to GWP’s work, using audience insights to shape messages, stories, campaigns, platforms, and external engagement.

 

This is a hands-on role that requires strong judgment and execution. The Senior Director will be expected to anticipate opportunities, bring forward developed recommendations, build practical plans, and lead work through completion. The successful candidate will be an exceptional storyteller, an experienced media and marketing professional, and an effective manager of people, projects, and external partners.

 

Core Responsibilities

 

Communications Strategy and Storytelling

·      Execute an integrated communications and marketing strategy aligned with GWP’s organizational priorities.

·      Work with the Leadership Team and initiative teams to identify the communications opportunities with the greatest potential to advance GWP’s goals.

·      Connect GWP’s research, initiatives, employer engagement, and convenings to broader economic issues affecting the region.

·      Translate complex economic, policy, workforce, infrastructure, and programmatic topics into clear and accessible communications.

·      Maintain an integrated editorial and communications calendar across organizational priorities, events, publications, and executive engagements.

 

Media Relations and External Engagement

·      Develop communications strategies that expand the reach of GWP’s work among business leaders, policymakers, media, funders, civic partners, and other key audiences.

·      Create communications plans for major initiatives, research, publications, events, and organizational moments.

·      Lead proactive media relations across regional, national, business, policy, and relevant trade outlets.

·      Build and maintain productive relationships with reporters, editors, producers, and other media contacts, and proactively pitch timely stories, data, employer perspectives, and executive voices.

·      Establish practical measures of media reach, audience engagement, partner participation, and communications effectiveness.

 

Employer Partner Engagement

·      Build strong working relationships with the communications teams of GWP’s Board and Leadership Council partners.

·      Understand employer partners’ priorities, audiences, internal processes, and areas of interest.

·      Develop coordinated communications and amplification plans for selected priorities, publications, campaigns, and events.

·      Provide partner communications teams with clear, timely materials that make participation straightforward.

 

Integrated Marketing, Social Media, and Content

·      Oversee GWP’s website, email, social media, podcast, publications, events, executive channels, and other owned platforms.

·      Provide strategic direction and oversight to the manager responsible for day-to-day social content, publishing, and channel management.

·      Review and guide social content for major priorities, executive communications, and high-profile moments.

·      Develop integrated campaigns that connect social media with earned media, email, web, events, executive visibility, and partner amplification.

·      Guide the development of reports, presentations, newsletters, videos, digital assets, collateral, and event materials.

·      Maintain a pipeline of useful content, including data, outcomes, employer examples, partner perspectives, and stories from across the region.

·      Use audience insights and performance data to improve content, channel, and campaign decisions.

·      Maintain high standards for writing, editing, accuracy, design, accessibility, and presentation.

 

Leadership and Execution

·      Anticipate communications needs and opportunities rather than waiting for assignments or finished deliverables.

·      Help teams identify the most relevant story within their work and gather the evidence, examples, and perspectives needed to support it.

·      Manage, mentor, and support Marketing & Communications staff and interns.

·      Establish clear workflows for prioritization, project management, review, and approval.

·      Manage multiple projects and ensure work is completed on time and at a high standard.

 

Internal Communications

·      Develop internal communications that help staff understand organizational priorities, key decisions, progress, and upcoming work.

·      Work with the Chief of Staff and Executive Team to ensure important information is communicated clearly and consistently.

·      Help connect work across initiatives so staff understand how individual projects contribute to broader organizational goals.

·      Support staff updates, leadership messages, presentations, meeting materials, and other internal communications.

·      Ensure internal and external communications are aligned while recognizing differences in audience, detail, and timing.

 

What We Value

·      At least 12 years of progressive experience in communications, marketing, media relations, public affairs, corporate affairs, or a related field, including experience leading execution in a complex organization.

·      Exceptional writing, editing, messaging, and storytelling skills, with the ability to translate complex economic, policy, research, and programmatic issues into clear and compelling communications.

·      Demonstrated success developing proactive media strategies, identifying strong story opportunities, and securing substantive earned-media coverage.

·      Experience developing executive thought leadership and coordinated communications strategies involving multiple partner organizations.

·      Experience working effectively with senior executives.

·      Demonstrated ability to bring forward a clear recommendation, build a practical plan, and independently lead work through execution and measurement.

·      Experience managing staff and external partners while overseeing integrated communications across media relations, digital content, social media, internal communications, executive communications, and marketing campaigns.

Preferred Qualifications

·      Experience in corporate communications, corporate affairs, an employer alliance, business coalition, trade association, nonprofit, or another multi-stakeholder organization.

·      Familiarity with regional economic growth, workforce, infrastructure, transportation, technology, energy, or related business and policy issues.

·      Knowledge of the Baltimore-to-Richmond region and its business, media, civic, and policy landscape.

 

What We Offer

We offer the following comprehensive benefits package designed for the needs of our full-time team members:

·      Working in a hybrid work environment, in the office three days a week on Tuesdays, Wednesdays, and Thursdays (subject to change in number of days and days of the week)

·      Robust time off plan – 15 days PTO

·      Eleven paid holidays

·      Summer half-day Fridays

·      One week holiday break

·      Health insurance premiums covered up to 99% for dental and vision, 90% for medical, and 50% for dependents

·      401(k) plan with up to 5% employer match, starting on your first day of employment

·      Professional development reimbursement up to $800 per year

·      Monthly cell phone stipend of $60 per month

·      Monthly transportation stipend of $60 per month

 

The annual salary range for this role is $140,000 - $150,000.

 

Who We Are

The Partnership is a nonprofit alliance of influential and leading employers in Maryland, Virginia, and Washington, DC. Together, we identify shared challenges and leverage our collective experience, resources and assets to offer solutions in the areas of skills and talent, regional mobility, infrastructure and inclusive economic growth. Our vision is to make the entire region, from Baltimore to Richmond, vibrant, economically competitive, prosperous – uplifting it as the best place to live, work and build a business. The Partnership is a 501(c)(3) organization. Our office is in Washington, DC, just south of Dupont Circle and is Metro-accessible.

 

To Apply

If you are interested in joining the team at the Partnership, please submit your resume to our application portal.

 

At Greater Washington Partnership we are committed to accepting differences! We strive to attract, develop, and retain highly qualified individuals representing the diverse communities where we live and work. The Partnership is committed to creating a diverse environment and is proud to be an equal opportunity employer. Employment policies and decisions are based on merit, qualifications, performance, and business needs. All qualified candidates will receive consideration for employment without regard to age, race, color, national origin, gender, gender identity or expression, religion, physical or mental disability, medical condition, legally protected genetic information, marital status, veteran status, or sexual orientation. We welcome candidates who are legally authorized to work in the United States without current or future employer-sponsored visa support.