Gordon Law Group, a technology-focused law and tax firm, is seeking an experienced and data-driven Marketing Manager to oversee and grow our online marketing channels, including SEO, social media, and affiliate relationships, while helping the team improve sales conversions. The ideal candidate will be a hands-on leader with a proven track record of success in developing and implementing effective data-driven sales and marketing strategies. Come join our team!
- Lead the sales and marketing teams, focusing on improving lead conversion rates, upselling, and cross-selling.
- Develop and implement data-driven marketing strategies tailored to each department's needs and audiences (Tax Compliance, Tax Controversy, Corporate Law, and Cryptocurrency Tax).
- Utilize data analytics to drive decision-making
- Oversee content production, including videos, graphics, blog posts, and other marketing materials, ensuring consistent messaging and branding.
- Foster relationships with affiliates and referral partners to generate more leads and increase revenue.
- Establish revenue goals for each department and hold team members accountable for meeting them.
- Enhance marketing attribution and ensure data is at the forefront of all decision-making processes.
- Motivate and inspire team members to work towards achieving revenue goals.
- Continuously monitor and analyze marketing and sales performance, adjusting strategies as needed to maximize results.
- Bachelor's degree in Business, Marketing, or related field.
- 5+ years of experience in sales and marketing, with a focus on high-ticket service businesses.
- Proven experience in digital marketing, including SEO, social media, and affiliate marketing.
- Strong leadership and management skills.
- Comprehensive understanding of digital marketing and multi-touch attribution.
- Excellent communication and collaboration skills.
- Knowledge of the cryptocurrency and blockchain industry is a plus.
- Retirement plan options
- Health insurance
- Life & LTD insurance
- Paid time off
- Hybrid work environment
- Collaborative team environment
- A culture that emphasizes teamwork but rewards individual performance. We want to help you accomplish your personal goals.
- Be a part of a growing company with opportunities for individual career advancement