Gordon Law Group, Ltd. Marketing Manager Skokie, IL · Full time

Apply for Marketing Manager

Gordon Law Group, a technology-focused law and tax firm, is seeking an experienced and data-driven Marketing Manager to oversee and grow our online marketing channels, including SEO, social media, and affiliate relationships, while helping the team improve sales conversions. The ideal candidate will be a hands-on leader with a proven track record of success in developing and implementing effective data-driven sales and marketing strategies. Come join our team!

Responsibilities:

• Lead the sales and marketing teams, focusing on improving lead conversion rates, upselling, and cross-selling.
• Develop and implement data-driven marketing strategies tailored to each department's needs and audiences (Tax Compliance, Tax Controversy, Corporate Law, and Cryptocurrency Tax).
• Utilize data analytics to drive decision-making
• Oversee content production, including videos, graphics, blog posts, and other marketing materials, ensuring consistent messaging and branding.
• Foster relationships with affiliates and referral partners to generate more leads and increase revenue.
• Establish revenue goals for each department and hold team members accountable for meeting them.
• Enhance marketing attribution and ensure data is at the forefront of all decision-making processes.
• Motivate and inspire team members to work towards achieving revenue goals.
• Continuously monitor and analyze marketing and sales performance, adjusting strategies as needed to maximize results.

Requirements:

• Bachelor's degree in Business, Marketing, or related field.
• 5+ years of experience in sales and marketing, with a focus on high-ticket service businesses.
• Proven experience in digital marketing, including SEO, social media, and affiliate marketing.
• Strong leadership and management skills.
• Comprehensive understanding of digital marketing and multi-touch attribution.
• Excellent communication and collaboration skills.
• Knowledge of the cryptocurrency and blockchain industry is a plus.

Benefits:

• Retirement plan options
• Health insurance
• Life & LTD insurance
• Paid time off
• Hybrid work environment
• Collaborative team environment
• A culture that emphasizes teamwork but rewards individual performance. We want to help you accomplish your personal goals.
• Be a part of a growing company with opportunities for individual career advancement