Gordon Law Group, Ltd. Marketing Manager Skokie, IL · Full time

If you are a motivated sales and marketing leader with a passion for driving revenue growth and have experience in the legal industry or other high-ticket service businesses, we encourage you to apply!

Description

Gordon Law Group, a technology-focused law and tax firm, is seeking an experienced and data-driven Marketing Manager to oversee and grow our online marketing channels, including SEO, social media, and affiliate relationships, while helping the team improve sales conversions. The ideal candidate will be a hands-on leader with a proven track record of success in developing and implementing effective data-driven sales and marketing strategies. Come join our team!


Responsibilities:

  • Lead the sales and marketing teams, focusing on improving lead conversion rates, upselling, and cross-selling.
  • Develop and implement data-driven marketing strategies tailored to each department's needs and audiences (Tax Compliance, Tax Controversy, Corporate Law, and Cryptocurrency Tax).
  • Utilize data analytics to drive decision-making
  • Oversee content production, including videos, graphics, blog posts, and other marketing materials, ensuring consistent messaging and branding.
  • Foster relationships with affiliates and referral partners to generate more leads and increase revenue.
  • Establish revenue goals for each department and hold team members accountable for meeting them.
  • Enhance marketing attribution and ensure data is at the forefront of all decision-making processes.
  • Motivate and inspire team members to work towards achieving revenue goals.
  • Continuously monitor and analyze marketing and sales performance, adjusting strategies as needed to maximize results.


Requirements:

  • Bachelor's degree in Business, Marketing, or related field.
  • 5+ years of experience in sales and marketing, with a focus on high-ticket service businesses.
  • Proven experience in digital marketing, including SEO, social media, and affiliate marketing.
  • Strong leadership and management skills.
  • Comprehensive understanding of digital marketing and multi-touch attribution.
  • Excellent communication and collaboration skills.
  • Knowledge of the cryptocurrency and blockchain industry is a plus.


Benefits:

  • Retirement plan options
  • Health insurance
  • Life & LTD insurance
  • Paid time off
  • Hybrid work environment
  • Collaborative team environment
  • A culture that emphasizes teamwork but rewards individual performance. We want to help you accomplish your personal goals.
  • Be a part of a growing company with opportunities for individual career advancement

Salary

$90,000 - $100,000 per year