Head of Marketing
● Partner with sales, product management, customer success, and engineering teams to refine and evolve our product communications as well as increase our Inbound traffic towards our site.
● Provide and develop measurable, data and analytics for the acquisition of our products. Expand the usage of our audiences, products and services.
● Launch brand campaigns and distribution partnerships to build the Goalsetter brand.
● Uses growth marketing tactics, techniques and strategies to build B2B prospects and customer base.
● Responsible for social media marketing and content development
● Launch partnerships with B2B businesses and create marketing for B2B2C customers.
● Responsible for B2B/Partner marketing person for banks and credit unions
● Create campaign messaging and content as required to support ongoing marketing initiatives.
● Manage the development of customer case studies and webinars that help to demonstrate the value of Goalsetter for our customers.
● Develop the Paid ads strategy and execute the efforts in each platform which is relevant for us (Linkedin, Google and Facebook.)
● Increase and develop video content pertaining to our brand in our various channels.
● +5 years of experience in Leading Senior level Marketing Teams in the start up space.
● +4 years of experience with B2B Marketing.
● +4 years of experience with B2C Marketing.
● Outstanding communications skills to explain and translate complex technical concepts into simple and intuitive communications.
● Must be able to coordinate across many teams and iterate and deliver in a fast-moving startup environment.
● Being self-directed and working with minimal supervision.
● Data-driven, use data to measure results and inform decision making and strategy development.
● Experience designing sales materials from scratch based on sales conversations, sales calls, product interviews, user interviews, market research and your own experience.
● Adept at team building and expanding as well as trouble solving.
● Knowledge of CRM, Sales and Inbound content creation.
● Website and CRO Funnel and landing page creation.
● Experience with managing & producing audiovisual content.
● Experience or has worked with Design and Product development.
● Has worked with or implemented paid ads in Google FB and Linkedin.