Goalsetter VP Marketing New Orleans, LA · Remote · Full time

Goalsetter is seeking a dynamic and experienced Vice President of Marketing to lead our B2B marketing efforts, focusing on engaging banks and credit unions to promote awareness and adoption of our products and services. The ideal candidate will possess a strong digital marketing background with the ability to strategize and execute impactful campaigns.

Description

Responsibilities:

  • Collaborate with cross-functional teams including sales, product management, customer success, and engineering to enhance product communications and drive inbound traffic to our site.
  • Develop and implement measurable data-driven strategies to acquire new customers and expand our audience base.
  • Spearhead brand campaigns and forge distribution partnerships to elevate the presence of our brand in the market.
  • Utilize growth marketing tactics to cultivate prospects and foster customer relationships within the B2B sector.
  • Oversee social media marketing initiatives and lead content development efforts.
  • Establish partnerships with B2B businesses, focusing on creating marketing strategies for B2B2C customers.
  • Serve as the primary point of contact for B2B and partner marketing initiatives targeting banks and credit unions.
  • Create compelling campaign messaging and content to support ongoing marketing initiatives.
  • Manage the development of customer case studies and webinars to showcase the value of our products.
  • Devise and execute a comprehensive paid advertising strategy across relevant platforms such as LinkedIn, Google, and Facebook.
  • Drive the creation and distribution of video content across various channels to enhance brand visibility.

Qualifications:

  • Proven track record in B2B marketing, particularly within the financial sector.
  • Strong digital marketing background with expertise in campaign strategy and execution.
  • Experience in collaborating with cross-functional teams to achieve marketing objectives.
  • Proficiency in data analytics and ability to derive actionable insights to optimize marketing efforts.
  • Excellent communication skills with the ability to craft compelling messaging and content.
  • Demonstrated ability to build and nurture partnerships with B2B businesses and institutions.
  • Strategic thinker with a proactive approach to problem-solving and decision-making.
  • Prior experience in managing paid advertising campaigns across multiple platforms.
  • Creative mindset with a passion for driving innovation in marketing strategies.
  • Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.