We are looking for a passionate and results-oriented B2B2C Marketing Manager to join our team at Goalsetter. As the B2B2C Marketing Manager, you will play a pivotal role in driving the growth of our user base by developing and executing hands-on strategies to enhance customer satisfaction, retention, and acquisition of our mobile app in a B2B model with unique partnerships in banking, wealth management, and K12 education.
- Customer Lifecycle Management: Design and implement customer engagement strategies across the entire customer journey, focusing on activation, retention, and reactivation.
- User Segmentation: Analyze user data to identify and segment target audiences for personalized engagement campaigns.
- Campaign Development: Create and manage interactive customer engagement campaigns using various channels including webinars, email campaigns, and social media.
- Feedback Analysis: Gather and analyze partner and user feedback to identify areas for improvement and collaborate with cross-functional teams to enhance the user experience.
- Retention Initiatives: Develop and implement initiatives to improve user retention, reduce churn, and increase overall customer satisfaction.
- Cross-functional Collaboration: Collaborate with product, marketing, and customer support teams to align engagement strategies with overall business objectives.
- Data-driven Insights: Utilize analytics tools to measure the effectiveness of customer engagement initiatives and optimize strategies based on key performance indicators.
- User Education: Develop content to help users understand and leverage the features of the Goalsetter app to achieve their financial goals.
- Travel: Estimated at 30% to support partner launches, kick off events and general support.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in marketing engagement or related roles within the B2B2C fintech and banking industry.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Excellent communication and interpersonal skills.
If you are enthusiastic about driving customer engagement in the fintech industry and want to be part of a mission-driven team, we invite you to apply and contribute to reshaping the financial well-being of individuals through Goalsetter. Join us on our journey to support users in reaching their financial goals!