Goalsetter B2B2C Marketing Manager Remote · Full time

Goalsetter aims to revolutionize how individuals approach and achieve their financial goals. Our innovative app combines financial education, savings, and investment tools to support users on their journey towards financial success.

Description

We are looking for a passionate and results-oriented B2B2C Marketing Manager to join our team at Goalsetter. As the B2B2C Marketing Manager, you will play a pivotal role in driving the growth of our user base by developing and executing hands-on strategies to enhance customer satisfaction, retention, and acquisition of our mobile app in a B2B model with unique partnerships in banking, wealth management, and K12 education. 


Responsibilities:

  • Customer Lifecycle Management: Design and implement customer engagement strategies across the entire customer journey, focusing on activation, retention, and reactivation.
  • User Segmentation: Analyze user data to identify and segment target audiences for personalized engagement campaigns.
  • Campaign Development: Create and manage interactive customer engagement campaigns using various channels including webinars, email campaigns, and social media.
  • Feedback Analysis: Gather and analyze partner and user feedback to identify areas for improvement and collaborate with cross-functional teams to enhance the user experience.
  • Retention Initiatives: Develop and implement initiatives to improve user retention, reduce churn, and increase overall customer satisfaction.
  • Cross-functional Collaboration: Collaborate with product, marketing, and customer support teams to align engagement strategies with overall business objectives.
  • Data-driven Insights: Utilize analytics tools to measure the effectiveness of customer engagement initiatives and optimize strategies based on key performance indicators.
  • User Education: Develop content to help users understand and leverage the features of the Goalsetter app to achieve their financial goals.
  • Travel: Estimated at 30% to support partner launches, kick off events and general support.


Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in marketing engagement or related roles within the B2B2C fintech and banking industry.
  • Strong analytical skills with the ability to interpret data and derive actionable insights.
  • Excellent communication and interpersonal skills.


If you are enthusiastic about driving customer engagement in the fintech industry and want to be part of a mission-driven team, we invite you to apply and contribute to reshaping the financial well-being of individuals through Goalsetter. Join us on our journey to support users in reaching their financial goals!