GlueIQ The Creative Consultancy Data & Analytics Specialist Coral Gables, FL · Full time

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Tired of pushing emails in a big corporation instead of putting great work into the world? At GlueIQ, we believe the old agency/consultancy models are broken. They undervalue talent, overwork good people, and starve investment in the very things—research, technology, collaboration—that drive exceptional results. We’re flipping that script. Our model rewards hard work with real opportunity, performance-based pay, and an environment built for growth. We invest in cultural insights, automation, data science, and tools that make our people superhuman. If you’re ready to do the best work of your career—and be rewarded for it—let’s chat.

Department: Strategy & Analytics

Direct Report: Sr. Marketing Analyst

Title: Data & Analytics Specialist

Level: Associate Director

ABOUT GLUEIQ

GlueIQ is the brainchild of our collective obsession with Creativity, Culture, and Tech. We understand that complex problems are best solved collaboratively, and it was time for a creative consultancy model that could foster those critical connections between people, process, and tools that drive meaningful growth for our clients

 

POSITION SUMMARY

We are looking for a highly analytical, curious, and insights-driven Data & Analytics Specialist to join our full-service advertising agency. In this role, you’ll transform data into meaningful insights that power smarter strategy, optimize media performance, and inspire creative solutions. You will partner closely with Strategy, Media, Creative, and Account teams to ensure our work is both data-grounded and performance-focused.

KEY RESPONSIBILITIES

Analytics & Reporting

• Build and maintain dashboards, reports, and performance summaries across paid media, owned channels, and campaign activity.
• Conduct ongoing campaign performance analysis (awareness, engagement, conversion, attribution, ROAS, CPM/CPC/CPA, etc.).
• Analyze first-party, third-party, and platform data to uncover actionable insights.

Strategy & Insight Development

• Translate data findings into strategic recommendations for media planning, creative testing, and audience refinement.
• Support the development of audience segmentation, customer journeys, and behavioral insights.
• Provide pre-campaign research and forecasting to inform strategic and creative teams.

Optimization & Testing

• Monitor live campaign data to identify trends, opportunities, and underperforming areas.
• Develop A/B and multivariate testing frameworks for media and creative assets.
• Partner with media planners and buyers to refine targeting, messaging, and investment strategies.

Tools & Technology

• Utilize analytics platforms such as Google Analytics, Adobe Analytics, Looker Studio, Tableau, Power BI, or similar.
• Pull data from media platforms including Meta, Google Ads, DV360, TikTok, YouTube, LinkedIn, and others.
• Ensure data accuracy, quality, and consistency across all reporting environments.

Qualifications

Required

• 2–5 years of experience in marketing analytics, data analysis, or performance reporting—agency experience preferred.
• Strong proficiency in analytics tools (e.g., Google Analytics, Looker Studio, Tableau).
• Familiarity with media platforms and campaign measurement metrics.
• Proficiency with Excel/Sheets (pivot tables, v-lookups, functions).
• Ability to translate complex data into clear, compelling stories.
• Strong communication and presentation skills.

Nice to Have

• Experience with SQL or scripting languages (Python/R) for data manipulation.
• Knowledge of marketing mix modeling (MMM), attribution modeling, or econometrics.
• Experience working with CDPs, CRM data, or marketing automation platforms.
• Understanding of brand lift, incrementality testing, and cross-channel measurement frameworks.

BENEFITS:

• Glue-IQ pays 100% of Health plan premium (health, dental, vision)
• Hybrid working environment in creative, vibrant office setting (4 days in office, 1 day WFH)
• 401k Profit-Sharing Plan
• Client-specific benefits and perks
• Office located in heart of Coral Gables

*GlueIQ is strongly committed to hiring a diverse staff, and believes all experiences and perspectives bring value to our clients. GlueIQ does not discriminate on the basis of race, color, gender, disability, age, religion, sexual orientation, national origin, ethnic origin, or any other characteristic protected by state or federal law.

The above statements are intended to describe the general nature and level of work being performed. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. All employees may be required to perform duties outside of their normal responsibilities from time to time, as needed.