Gingerly Supportive Home Care, is a privately owned home care company on the upper Eastern Shore. We specialize in one-on-one quality personal, companion, respite and specialized care. We provide care in the home of the clients we serve. We tailor care plans to our clients’ needs, whether they are transitioning from the hospital to home or just need companionship for a few hours a day.

Marketing Assistant (Hybrid/Field)

A Home Care Marketing professional drives agency growth by building referral pipelines, executing digital strategies, and engaging the local community. This vital “boots-on-the-ground” role generates leads by connecting with healthcare facilities, families, and professionals to secure client referrals while strengthening the agency’s trusted reputation.

Responsibilities:

• Referral Development: Build and nurture strong, strategic relationships with hospitals, discharge planners, social workers, physicians, and assisted living facilities.
• Community Outreach: Attend health fairs, senior centers, and networking events to raise local brand awareness.
• Pipeline Management: Track leads, conduct site visits, and manage performance metrics using CRM and intake systems.
• Educational Marketing: Position the agency as a trusted resource by educating families and healthcare providers on senior care options and agency capabilities.
• Intake Collaboration: Partner with internal intake and nursing teams to ensure a seamless onboarding experience for new clients.

Qualifications

MUST BE ABLE TO PASS A CRIMINAL BACKGROUND CHECK AND DRUG TEST FOR EMPLOYMENT

• Education: Bachelor’s degree in Marketing, Business, or Healthcare Administration preferred (or equivalent relevant work experience). Will also consider a LPN or SW with relevant home care experience.
• Experience: 1-3 years of proven experience in healthcare sales, community outreach, or relationship-based selling (home care experience heavily preferred).
• Local Knowledge: Deep understanding of the local territory and existing contacts within the healthcare or eldercare community.
• Soft Skills: Exceptional public speaking, communication, and follow-through skills.
• Logistics: Valid driver’s license and reliable transportation for daily field travel.

Typical Performance Metrics

• KPIs tracked: Number of weekly referral visits, new strategic relationships established, and total assessments booked from referral activity.
• Growth targets: Increasing the total number of active care hours and maintaining a strong pipeline of qualified client leads.

 Job Types: Part-time

 Salary Range: $19-$22/hr

* Apply at gingerlycares.com - hover over careers tab and click pre hire forms to apply for Marketing Assistant (Hybrid/Field) position.