Description
GAST Clearwater, an Austin, TX, based company, is revolutionizing the world with innovative and groundbreaking water treatment technologies that require no chemicals or biological elements. It’s not reverse osmosis or a bioreactor; it’s new, never been done before, next-generation water treatment technology that is changing the world one drop at a time. GAST Clearwater specializes in Artificial Beaches, Urban Lagoons, Wave Pools, Surf Parks, and Aquatic Facilities.
Social Media Specialist Responsibilities
- Develop and execute social media campaigns for various platforms, including Instagram, Facebook, Twitter, and others.
- Create and share engaging daily content, including text, images, and videos that promote the company’s brand.
- Ensure current social media strategy aligns with company goals and values.
- Measure the success of social media campaigns using KPIs.
- Understanding of social media KPIs, web traffic metrics, and SEO.
- Experience doing buyer persona and audience research.
- Stay on top of current social media trends and evaluate how the company can best participate.
- Monitor client engagement and interact with clients on social media posts.
- Moderate user-generated content for appropriateness.
- Collaborate with other departments to ensure content is informative and appealing.
- Create editorial calendars and syndication schedules.
Social Media Specialist Requirements
- BA/BS in marketing, communications, or a related field.
- Proven work experience as a Social Media Specialist, including experience with Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others, especially in Real Estate | Hotels | Resorts | Engineering | Beaches | Lagoons | Wave Pools.
- Knowledge of Search Engine Optimization and Google Analytics.
- Experience with HubSpot, Salesforce, Pardot, or similar social media management tools.
- Strong creative mindset.
- Superb organizational and multitasking skills.
- Proficient with Microsoft Office and graphic design programs, such as Adobe Photoshop.
- Excellent written communication and copywriting skills.
- Knowledge of multiple online marketing channels.
Benefits Could include:
- Medical, Dental, and Vision Plans
- 401(k)
- Employee Performance Incentive Scheme and other financial benefits
- Employee Assistance Program
- Sick and Vacation time (Flex time for salary positions) and Paid Holidays
- Employee discounts and perks program
GAST Clearwater is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.