Detailed Job Description/Responsibilities:
Social-First Concepting:
- Develop original social-first concepts for brands, campaigns, partnerships, and cultural moments
- Generate big, disruptive ideas with the potential to travel beyond a single post or platform
- Concept and create work for a range of client brands as well as FlyteVu’s own social presence
- Turn larger campaign ideas into social ideas that people choose to watch, share, save, or talk about
Creative Development & Making:
- Bring select ideas to life through shooting, editing, design, AI, and emerging creative tools
- Write scripts, hooks, headlines, social copy, captions, treatments, and whatever else helps sell or make the idea
- Push past the first idea and keep going until the work reaches a more surprising, ownable answer
- Move quickly when culture creates an opportunity, without using speed as an excuse for mediocre work
Cultural Fluency & Collaboration:
- Think across Instagram, TikTok, YouTube, LinkedIn, X/Twitter, Facebook, Pinterest, and emerging platforms, understanding the audiences, behaviors, and creative language of each
- Stay attuned to platform shifts, audience behaviors, creators, conversations, and cultural signals, then turn those observations into original creative rather than simply chasing trends
- Pitch ideas clearly and confidently to internal teams and clients
- Constantly think about and pitch creative opportunities beyond official briefs
- Collaborate with the larger creative team on broader briefs and with the right specialists to make ambitious ideas real
How We Think About Social:
Social isn’t the place where the campaign gets resized.
It’s one of the places where culture gets made. The best social creative understands the audience, the platform, and the moment, and then brings an idea strong enough to earn attention rather than demand it. We’re looking for someone hungry to make that kind of work.
Other Qualifications and Requirements:
- Develop and grow knowledge of assigned client businesses and their competitive landscapes
- Maintain a pulse on internet culture, creators, music, pop culture, entertainment, technology, and platform developments
- File and organize needed documents within agency software and systems
- Handle and safeguard confidential and proprietary information
- Proactively manage client expectations and deliver exemplary customer service
- Be willing to work during non-business hours, including weekends and additional hours beyond the 40-hour work week as needed
- Assist with on-site activation and fulfillment of client programs, which require that employees:
- Must be able to travel without restriction, including with less than a day’s notice
- Must be physically able to lift objects up to 50 lbs. and load/unload, set up, and tear down as needed
- Must pass a background check
*Special Note: Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Location Requirements: Candidates must be based in Los Angeles, New York, or Nashville. Los Angeles- and New York-based employees may work fully remotely. Nashville-based employees will follow a hybrid schedule with three days in the office and two remote days per week.
To perform this job successfully, an individual must satisfactorily perform each essential duty. The criteria below represent the required knowledge, skill, experience, and ability. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. Qualifications include, but are not limited to:
Required Competencies/Skills:
- 3–6 years of creative experience, ideally within an agency, brand, social, entertainment, or culture-driven environment
- A portfolio that shows strong concepts, unexpected ideas, and work with a clear point of view
- Relentless curiosity: a drive to explore new tools, follow unexpected threads, and notice things other people miss
- Creative hunger and a commitment to making great work, getting better, trying things, and pushing an idea beyond what was asked for
- Strong conceptual thinking and the ability to generate many genuinely different ideas
- A sharp understanding of internet culture, entertainment, creators, brands, and how different audiences behave online
- Strong working knowledge of major social platforms and the emerging platforms the industry will be talking about next
- Excellent writing skills with a strong sense of voice, humor, tone, and clarity
- Strong taste and an eye for visual storytelling
- A maker mentality and comfort getting hands-on to figure out how to make something great
- Comfort experimenting with AI and emerging creative technology as part of the creative process, not just as a productivity shortcut
- Openness to feedback and zero preciousness about making an idea better
- Excellent communication and time-management skills
- Ability to prioritize multiple tasks with varying deadlines and operate in fast-paced, hard-deadline environments
- Entrepreneurial self-starter with the ability to work independently and navigate ambiguity
Additional Preferences/Not Required:
- Ability to shoot, edit, design, animate, or bring another creative superpower that helps make ideas real
- Experience building or growing a social account, professionally or personally
- Experience across entertainment, music, sports, lifestyle, consumer brands, or culture-driven campaigns
- Active experimentation with AI and new creative tools, with work that demonstrates the possibilities
P.S. A human will actually read this. We use AI to make and explore, but not to decide who gets our attention. Every application will be reviewed by a real person, so bear with us if it takes a minute.