Flooret Growth Marketing Manager Remote · Full time Company website

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Headquartered in DFW, TX, Flooret is a young and design-forward eCommerce flooring company serving residential and commercial customers. With an eye on building a larger eCommerce footprint to continue to disrupt the traditional ways flooring is sold.

About the Role

Flooret is looking for a Growth Marketing Manager to take ownership of our paid acquisition engine and drive measurable revenue growth. This is a high-impact, execution-focused role responsible for managing and optimizing a ~$5M annual paid media budget across a diversified channel mix.

You’ll be at the center of our growth strategy—owning performance across Meta, Google, and emerging platforms, while continuously improving efficiency across the funnel. This role is ideal for someone who thrives in a hands-on environment, moves quickly, and uses data to make sharp, commercially-driven decisions.

Over time, you’ll expand into lifecycle and retention, helping shape a unified, full-funnel growth strategy.

What You’ll Do

• Own paid acquisition performance across Meta, Google, and emerging channels—managing budget allocation, optimization, and scaling across the funnel
• Improve funnel efficiency, driving conversion from first touch through purchase and strengthening retargeting across key cohorts
• Lead creative performance, identifying winning assets, scaling what works, and maintaining a disciplined testing cadence
• Turn data into action by analyzing performance across paid media, Shopify, and lifecycle tools
• Leverage AI and automation to accelerate reporting, insights, and optimization workflows
• Report on performance weekly to leadership, including pacing vs. plan and clear, actionable recommendations
• Collaborate with lifecycle marketing to improve conversion and retention, with the opportunity to own lifecycle performance over time

What We’re Looking For

Required:

• 3–6 years of experience in performance marketing, ideally in eCommerce or DTC
• Proven track record managing and scaling paid media budgets ($1M–$5M+ annually)
• Deep, hands-on expertise in Meta and Google Ads
• Strong command of core metrics: CAC, CVR, AOV, MER
• Ability to translate data into clear decisions that drive measurable outcomes
• Experience working within Shopify or similar eCommerce platforms

Preferred:

• Experience at high-growth DTC brands
• Familiarity with Klaviyo or other lifecycle marketing platforms
• Experience using AI tools (GPT, Claude) and automation workflows
• Exposure to full-funnel growth strategy

What Sets You Apart

• You’ve managed a diversified media mix, including Meta, Google (Search, Shopping, YouTube), and emerging channels like TikTok or Pinterest
• You understand how channels work as a system, not in isolation
• You can diagnose performance holistically, allocate budget dynamically, and scale efficiently without sacrificing returns
• You think in full-funnel terms, understanding how retention, brand spend, and creator marketing influence CAC and LTV
• You operate as both a strategist and executor—comfortable making high-level decisions and diving into platforms to implement them
• You bring a strong sense of ownership, urgency, and accountability to performance outcomes