FlexRide Marketing Manager Herndon, VA · Full time Company website

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FlexRide is technology company that offers an innovative solutions to the challenges in the mobility sector by providing flexible, equitable, transparent, and cost-effective mobility solutions. FlexRide’s mission is to empower members with affordable and fair car access, fostering financial freedom and flexibility.

Location: Hybrid (50% In-Office / 50% Remote)

Type: Full-Time

Company: FlexRide / Novari

About FlexRide

FlexRide is a next-generation mobility infrastructure platform focused on flexible vehicle access, fleet operations, mobility infrastructure, and technology-enabled asset management.

We are building a modern, scalable brand with a strong emphasis on technology, operational excellence, and exceptional customer experience. As we continue to grow, marketing plays a critical role in driving customer acquisition, partner engagement, and brand development.

Position Overview

FlexRide is seeking a highly organized, creative, and execution-focused Marketing Manager to lead day-to-day marketing initiatives across customer acquisition, partner marketing, content creation, and brand development.

This role combines marketing execution, content production, creative oversight, and

performance tracking into a single leadership position. The ideal candidate can develop

campaigns, create content when needed, manage creative projects, and drive measurable business outcomes.

This is not a strategy-only role. We are looking for someone who can think strategically, execute efficiently, and maintain a high standard of quality across all marketing efforts.

The Marketing Manager will work closely with leadership, sales, operations, business

development, and external partners to support FlexRide's growth objectives.

Key Responsibilities

Marketing Execution & Campaign Management

● Translate business goals into weekly and monthly marketing initiatives

● Plan, coordinate, and execute integrated marketing campaigns

● Manage marketing calendars, timelines, and deliverables

● Ensure marketing projects are completed on schedule and aligned with company

objectives

● Support company growth initiatives through consistent execution and follow-through

Demand Generation & Growth Marketing

Customer Acquisition (B2C)

● Execute campaigns designed to generate customer leads and vehicle subscription

demand

● Improve conversion performance through messaging, content, and user experience

improvements

● Collaborate with sales and operations teams to improve lead quality and conversion

outcomes

Partner & Supply-Side Marketing (B2B)

● Develop marketing materials for fleet partners, dealers, vehicle owners, and strategic

partners

● Create presentations, sales collateral, and partner-facing content

● Strengthen FlexRide's market positioning and credibility within the mobility ecosystem

Content & Brand Management

● Oversee content development across all digital channels

● Create and manage:

○ Social media content

○ Email campaigns

○ Website content

○ Landing pages

○ Sales presentations

○ Marketing collateral

● Maintain brand consistency across all customer and partner touchpoints

● Develop messaging frameworks and storytelling strategies that strengthen the FlexRide

brand

Creative Content Production

● Design marketing assets using modern creative tools

● Produce high-quality visual content for:

○ LinkedIn

○ Instagram

○ Facebook

○ TikTok

○ YouTube

○ Email campaigns

● Edit short-form and long-form video content

● Create basic motion graphics, captions, animations, and multimedia assets when

needed

● Coordinate external creative resources and vendors when appropriate

Performance Tracking & Optimization

● Track marketing performance metrics including:

○ Lead generation

○ Conversion rates

○ Engagement metrics

○ Campaign effectiveness

● Provide regular reporting and insights

● Continuously improve marketing processes and campaign performance

Marketing Operations

● Maintain organized workflows, content calendars, and project tracking systems

● Build scalable marketing processes and documentation

● Manage marketing assets and content libraries

● Help establish systems that support long-term growth and operational efficiency

Qualifications

Required

● 4+ years of marketing experience

● Proven experience executing marketing campaigns from concept to launch

● Strong content creation and copywriting skills

● Experience creating marketing assets and collateral

● Proficiency with:

○ Canva

○ Figma

○ Adobe Creative Suite (preferred)

○ Webflow or similar CMS platforms

○ Email marketing platforms

● Strong project management and organizational skills

● Ability to work independently with minimal supervision

● Excellent communication and collaboration abilities

Preferred

● Experience working with startups, technology companies, mobility, automotive,

marketplace, or service businesses

● Experience supporting both B2C and B2B marketing initiatives

● Video editing and multimedia production experience

● Familiarity with performance marketing concepts and analytics platforms

● Experience leveraging AI-assisted marketing and content creation tools

● Photography or videography experience

What We're Looking For

We're looking for someone who:

● Thinks strategically and executes efficiently

● Takes ownership and accountability

● Produces high-quality work with attention to detail

● Understands modern marketing and digital content trends

● Is highly organized and self-directed

● Can balance creativity with operational discipline

● Wants to help build a scalable, high-growth company

Success in This Role

Success will be measured by:

● Consistent execution of marketing initiatives

● Growth in qualified lead generation

● Improved conversion performance

● Stronger brand presence and content quality

● Increased partner engagement

● Faster and more efficient marketing operations

● Marketing no longer being a bottleneck to growth

Work Arrangement

This is a hybrid position requiring approximately:

● 50% in-office collaboration

● 50% remote work

The in-office component will focus on planning, collaboration, content creation, meetings, and strategic initiatives, while remote work will support execution, campaign management, content production, and reporting.

Compensation

Competitive compensation based on experience, capabilities, portfolio, and overall fit.

Benefits and growth opportunities available for exceptional candidates.