Firebrand is the brand awareness agency for AI companies. We make AI firms visible, discoverable and memorable to prospects, investors, talent and partners. We build awareness for B2B AI companies through integrated programs involving PR, SEO/GEO, social and paid media. We are a true partner in brand awareness marketing, from guiding and optimizing strategy to executing quickly and confidently. Through our seasoned team, rich partner ecosystem, strong connections, and custom AI agents, we help brands not just show up, but stand out. Firebrand is headquartered in San Francisco, CA.

Public Relations - Account Director

San Francisco, remote-first with Bay Area base | $115,000-145,000

About us

You can expect an entrepreneurial culture, to work directly with a senior team, to be strategic and hands-on, and to help build a fantastic firm. We have no politics, no bureaucracy, efficient systems, and a supportive approach. We focus on great work, high levels of client service, and expanding our skills. The agency is AI-forward with a range of custom apps and agents, and we expect all our team members to be fluent with AI workflows.

We work with high-growth B2B AI companies, many of them backed by prominent VCs including a16z, GV, LightSpeed and Menlo Ventures. Currently, clients operate in sectors such as enterprise AI, AI infrastructure, robotics/physical AI, analytics and fintech. 

About the role

We’re looking for a Public Relations Account Director with strong media relations and writing skills. The ideal candidate will have strong media relationships, understand the news cycle and have domain expertise in the B2B tech sector.

This position will manage campaigns and serve as the client's senior point of contact, oversee media strategy, creating timely news pitches and media outreach. Understanding the business and tech trade media, technology trends and how clients fit into them is vital.

You'll sit in a senior marketing team well-versed in PR and digital marketing. Our PR programs feed our GEO work, so part of the job is understanding how earned media affects where clients show up in AI search, and being able to explain that to a client. 

This role reports to our SVP of Media Relations and typically works across five clients.

Responsibilities

• Media relations. Building relationships with and pitching relevant media (tech, business, trade, vertical, online and broadcast), newsjacking and rapid response
• Client management. Working directly with clients daily, advising on strategy, implementation, status and performance of PR programs
• Influencer relations. Research and outreach to relevant influencers, including industry analysts, academics and thought leaders
• Content creation. Press announcements, blog posts, media pitches and thought leadership material
• Speaker and awards programs. Identifying key conferences, speaker placement and awards submissions
• Social media. Organic campaigns, primarily LinkedIn
• Agency. Supporting new business pitching, content creation
• Measurement. Reporting programs to industry best practice using our own custom apps

Requirements

• 8+ years' relevant PR experience, ideally in an agency
• Solid academic track record at least to Bachelor's degree level
• Deep tech sector domain expertise
• Working fluency with AI tools, and a real example of a workflow you've rebuilt with them
• Good presentation skills in front of C-level execs
• Unflappable, practical, proactive, mature approach
• Creative, disciplined, curious, organized

Benefits

• 20 days' vacation
• Health, dental and vision care
• Company 401(k) with 3% non-elective contribution

The agency is headquartered in San Francisco, California. We are currently working in a remote-first model but require a Bay Area location for client meetings, in-office meetings and get-togethers.

To apply

Fill in the details and include a link to your LinkedIn profile. We will personally review each application and respond to the strongest candidates. Our process will involve three rounds of interviews, typically over two weeks.

Firebrand is an equal opportunity employer. We welcome applicants of every background and don't discriminate on any protected basis.