Farren Director of Growth Boulder, CO · Full time Company website

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We’re an early-stage, high growth, AI-native startup on a mission to reshape the way people train, move, and feel. We believe fitness is the ultimate unlock for living well—physically, mentally, and emotionally. Backed by proven founders and deeply committed to our mission, we’re building something bold, human, and deeply personal. We’re in stealth for now. But we’re moving fast—and building to last.

The Role: Director of Growth

We’re hiring a Director of Growth to architect and execute the engine that powers our early scale. You’ll be the force behind how we attract, convert, and retain subscribers—both on our platform and across our network of creators.

This role is for someone who lives in the data. You’re constantly running structured experiments, measuring what matters, and throwing out what doesn’t. You have a sixth sense for what might work, and the tools to prove it or kill it quickly.

You'll collaborate directly with our founding team and network of creator partners to define and test our growth hypotheses, fine-tune our messaging, optimize every surface, and turn traction into momentum.

What You'll Do

• Own and operate the growth engine across the entire funnel: awareness, acquisition, activation, retention
• Build, run, and analyze rapid experiments across organic, paid, lifecycle, and product-led growth channels
• Develop and test growth strategies for both Farren and the personal brands of our creators
• Set up the right dashboards, tools, and feedback loops to turn raw data into insight
• Optimize landing pages, content funnels, onboarding flows, and conversion points
• Partner closely with product, engineering, and creative to drive cross-functional experiments
• Create and document repeatable growth systems that can scale

What We’re Looking For

• 6+ years of experience driving growth at consumer-facing startups or digital platforms
• Deep knowledge of experimentation frameworks, A/B testing, funnel analysis, and performance metrics
• Clear track record of turning early-stage traction into scalable systems
• Skilled in both strategy and execution—you can plan and you can sprint
• Strong command of tools like Mixpanel, GA4, Segment, Webflow, Meta Ads, and more
• Bonus: experience working with creators, fitness brands, or in wellness/ecommerce

Compensation: $150K-$190K + .5%-1.5% equity

What It’s Like Here

We move fast, think clearly, and act on data. We sweat the details, celebrate the wins, and course-correct without ego. The environment is intense but energizing. We’re building with speed and soul, and we hold ourselves to a high standard.

This is not a role for someone who wants to be handed a roadmap. It’s a role for someone who wants to build the engine, test the limits, and drive the story forward.