Fallow Collective Managing Director (Wildgrown) Remote · Full time Company website

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Fallow Collective is a hospitality-driven ecosystem building and growing purpose-driven brands across beverage alcohol and hospitality-adjacent CPG. We exist at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience, and where doing right by people and doing well in business are treated as the same goal. We were built on a belief that emerging brands deserve more than advice. They deserve an ecosystem, one that can take a brand from strategy to shelf, from first account to national scale, and from a good product to an experience people remember. Rather than launch a single company, we built a family of connected ventures, each led by its own operators, that together cover the full arc of how a brand grows in our industry. What one entity sets in motion, another carries forward, so founders gain senior leadership, real execution, and lasting relationships without assembling it all themselves. A common thread runs through everything we do: bringing hospitality back to retail. Whether we are opening doors at the corporate level, executing in the field, designing an activation, or pouring a thoughtful drink, we lead with hospitality, intention, and genuine care for the people on every side of the transaction. We hold ourselves to thoughtful growth and financial discipline, and we invest in leadership development so the people who build with us grow as much as the brands we serve. At Fallow Collective, we don't just build businesses. We design ecosystems that empower founders, support operators in the field, and deliver experiences grounded in hospitality, inclusivity, and intentional design. Through the Fallow Foundation, our nonprofit dedicated to food access and education, we extend that same purpose beyond commerce to the communities we are part of. Rooted in purpose. Built to grow.

Title: Managing Director | Wildgrown

Employment Type: Full-Time, W2

Location: Remote, with travel as needed

OVERVIEW

Wildgrown is looking for an owner-operator, not an executive hire. The Managing Director runs the agency: full ownership of the P&L, the client roster, the ambassador roster and certification standard, and the activation quality bar across every engagement. Compensation is structured as a true partner: a base salary plus commission on the gross revenue of the entire agency, across every client and every activation, plus a meaningful equity stake in Wildgrown.

ABOUT FALLOW COLLECTIVE

Fallow Collective is a hospitality-driven ecosystem building and growing purpose-driven brands across beverage alcohol and hospitality-adjacent CPG. We exist at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience, and where doing right by people and doing well in business are treated as the same goal.

We were built on a belief that emerging brands deserve more than advice. They deserve an ecosystem, one that can take a brand from strategy to shelf, from first account to national scale, and from a good product to an experience people remember. Rather than launch a single company, we built a family of connected ventures, each led by its own operators, that together cover the full arc of how a brand grows in our industry. What one entity sets in motion, another carries forward, so founders gain senior leadership, real execution, and lasting relationships without assembling it all themselves.

A common thread runs through everything we do: bringing hospitality back to retail. Whether we are opening doors at the corporate level, executing in the field, designing an activation, or pouring a thoughtful drink, we lead with hospitality, intention, and genuine care for the people on every side of the transaction. We hold ourselves to thoughtful growth and financial discipline, and we invest in leadership development so the people who build with us grow as much as the brands we serve.

At Fallow Collective, we don't just launch businesses. We design ecosystems that empower founders, support operators in the field, and deliver experiences grounded in hospitality, inclusivity, and intentional design. Through the Fallow Foundation, our nonprofit dedicated to food access and education, we extend that same purpose beyond commerce to the communities we are part of.

Rooted in purpose. Built to grow.

ABOUT WILDGROWN

Wildgrown is Fallow Collective's brand ambassador agency for the beverage alcohol and hospitality-adjacent CPG space, built on a standard few in the space hold themselves to: ambassadors who don't just activate, they educate. When a brand books Wildgrown, it gets people who can pour, sample, and engage, and who know the product, the category, and the story well enough to teach it.

Every Wildgrown ambassador is trained and certified to a consistent standard, so brands get credible, knowledgeable representation wherever they need it in market. It's representation that builds understanding, not just impressions.

The result is in-market engagement that moves people and moves product, helping purpose-driven brands grow through ambassadors who carry the brand with knowledge and intention.

Where activation meets education.

THE OPPORTUNITY

Where most ambassador agencies sell hours, Wildgrown sells education. You will build the client roster, own the ambassador roster and certification standard, lead the Roster Manager and Curriculum & Training Lead, hold the operating cadence, and own the agency's revenue, margin, and growth trajectory, with built-in activation demand flowing from sister Collective agencies. Every activation booked and every client signed grows your earnings and your equity value.

You will not build alone. The full operating infrastructure of Fallow Collective is in place: payroll, contracts, CRM, finance, marketing support, and sister entities in events, bartending, and commercial sales feeding the pipeline.

WHO WE ARE LOOKING FOR

We are looking for an owner-operator: a senior field marketing or experiential leader who wants to run a business, not hold a title. The ideal Managing Director has:

• Ten or more years of leadership in brand ambassador programs, field marketing, or experiential agencies, including meaningful time selling and owning a P&L
• A track record of building or scaling an ambassador roster, staffing operation, or activation business
• Credibility in beverage alcohol, hospitality, or CPG, with fluency in the compliance realities of sampling and activation in regulated categories
• Conviction about education-led representation as a differentiator, and the standards discipline to maintain it at scale
• Entrepreneurial conviction: comfortable with compensation weighted toward commission tied to the revenue of the whole agency, with equity as the long-term upside
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COMPENSATION

Full-Time W2 with a base salary, commission, and a meaningful equity stake in Wildgrown. The Managing Director earns a $40,000 base salary plus 15 percent commission on the gross revenue of the entire agency, across all clients and all service lines, up to an annual commission cap of $250,000. Beyond the cap, the upside of agency growth accrues through your equity stake. Standard benefits package included.

Illustrative earning trajectory:

• At $500K in annual agency revenue: $75,000 in commission, plus base
• At $1M in annual agency revenue: $150,000 in commission, plus base
• At $1.67M or more in annual agency revenue: $250,000 in commission (annual cap), plus base, with continued growth building equity value

Benefits include health insurance with 75 percent of premium covered, three weeks of paid vacation, seven recognized holidays plus year-end company closure, monthly phone and internet allowances, and pre-approved travel reimbursement.

A complete compensation package description, equity terms, and full job description are shared during the interview process.

HIRING PROCESS

The hiring process is run directly by the Founder. Candidates can expect an initial conversation, a working session on the Wildgrown business model and growth plan, and a final discussion of terms.

Fallow Collective is an equal opportunity organization. We are committed to building a leadership bench that reflects the diversity of the categories and communities we serve.