Fallow Collective Managing Director (Grounded Moments) Remote · Full time Company website

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Fallow Collective is a hospitality-driven ecosystem building and growing purpose-driven brands across beverage alcohol and hospitality-adjacent CPG. We exist at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience, and where doing right by people and doing well in business are treated as the same goal. We were built on a belief that emerging brands deserve more than advice. They deserve an ecosystem, one that can take a brand from strategy to shelf, from first account to national scale, and from a good product to an experience people remember. Rather than launch a single company, we built a family of connected ventures, each led by its own operators, that together cover the full arc of how a brand grows in our industry. What one entity sets in motion, another carries forward, so founders gain senior leadership, real execution, and lasting relationships without assembling it all themselves. A common thread runs through everything we do: bringing hospitality back to retail. Whether we are opening doors at the corporate level, executing in the field, designing an activation, or pouring a thoughtful drink, we lead with hospitality, intention, and genuine care for the people on every side of the transaction. We hold ourselves to thoughtful growth and financial discipline, and we invest in leadership development so the people who build with us grow as much as the brands we serve. At Fallow Collective, we don't just build businesses. We design ecosystems that empower founders, support operators in the field, and deliver experiences grounded in hospitality, inclusivity, and intentional design. Through the Fallow Foundation, our nonprofit dedicated to food access and education, we extend that same purpose beyond commerce to the communities we are part of. Rooted in purpose. Built to grow.

Title: Managing Director | Grounded Moments

Employment Type: Full-Time, W2

Location: Remote, with travel as needed

OVERVIEW

Grounded Moments is looking for an owner-operator, not an executive hire. The Managing Director runs the company: full ownership of the P&L, the client roster, the production partner network, and the design and experience standard across every engagement. Compensation is structured as a true partner: a base salary plus commission on the gross revenue of the entire company, across every client and every engagement, plus a meaningful equity stake in Grounded Moments.

ABOUT FALLOW COLLECTIVE

Fallow Collective is a hospitality-driven ecosystem building and growing purpose-driven brands across beverage alcohol and hospitality-adjacent CPG. We exist at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience, and where doing right by people and doing well in business are treated as the same goal.

We were built on a belief that emerging brands deserve more than advice. They deserve an ecosystem, one that can take a brand from strategy to shelf, from first account to national scale, and from a good product to an experience people remember. Rather than launch a single company, we built a family of connected ventures, each led by its own operators, that together cover the full arc of how a brand grows in our industry. What one entity sets in motion, another carries forward, so founders gain senior leadership, real execution, and lasting relationships without assembling it all themselves.

A common thread runs through everything we do: bringing hospitality back to retail. Whether we are opening doors at the corporate level, executing in the field, designing an activation, or pouring a thoughtful drink, we lead with hospitality, intention, and genuine care for the people on every side of the transaction. We hold ourselves to thoughtful growth and financial discipline, and we invest in leadership development so the people who build with us grow as much as the brands we serve.

At Fallow Collective, we don't just launch businesses. We design ecosystems that empower founders, support operators in the field, and deliver experiences grounded in hospitality, inclusivity, and intentional design. Through the Fallow Foundation, our nonprofit dedicated to food access and education, we extend that same purpose beyond commerce to the communities we are part of.

Rooted in purpose. Built to grow.

ABOUT GROUNDED MOMENTS

Grounded Moments is Fallow Collective's events and activation company for the beverage alcohol and hospitality-adjacent CPG space, built to turn a brand moment into an experience people remember. From corporate events to trade shows, we design activations that are hospitality-forward and education-driven, where guests don't just see a brand, they understand it and feel it.

We handle strategy, experience design, and on-site coordination end to end, and as the Collective's single entry point for events, we bring in the right partners to execute.

The result is activations with purpose and polish, helping purpose-driven brands make the kind of impression that earns word of mouth.

The activation they'll talk about.

THE OPPORTUNITY

Where most event companies sell logistics, Grounded Moments sells the whole spine: strategy, experience design, and coordinated execution. You will build the client roster, own the design and experience standard, build and manage the production partner network, hold the operating cadence, and own the company's revenue, margin, and growth trajectory, with built-in event demand flowing from sister Collective agencies. Every event designed and every client signed grows your earnings and your equity value.

You will not build alone. The full operating infrastructure of Fallow Collective is in place: payroll, contracts, CRM, finance, marketing support, and sister entities in bartending, brand ambassadors, point-of-sale, and commercial sales feeding the pipeline and executing alongside you.

WHO WE ARE LOOKING FOR

We are looking for an owner-operator: a senior events, experiential, or activation leader who wants to run a business, not hold a title. The ideal Managing Director has:

• Ten or more years of leadership in events, experiential marketing, or activation agencies, including meaningful time selling and owning a P&L
• A track record of building or scaling an events, production, or experience design business
• Credibility in beverage alcohol, hospitality, or CPG, with fluency in the compliance realities of sampling and activation in regulated categories
• A design-led point of view: conviction that strategy and experience design, not logistics, are what make an activation worth talking about
• Entrepreneurial conviction: comfortable with compensation weighted toward commission tied to the revenue of the whole company, with equity as the long-term upside
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COMPENSATION

Full-Time W2 with a base salary, commission, and a meaningful equity stake in Grounded Moments. The Managing Director earns a $40,000 base salary plus 15 percent commission on the gross revenue of the entire company, across all clients and all service lines, up to an annual commission cap of $250,000. Beyond the cap, the upside of company growth accrues through your equity stake. Standard benefits package included.

Illustrative earning trajectory:

• At $500K in annual company revenue: $75,000 in commission, plus base
• At $1M in annual company revenue: $150,000 in commission, plus base
• At $1.67M or more in annual company revenue: $250,000 in commission (annual cap), plus base, with continued growth building equity value

Benefits include health insurance with 75 percent of premium covered, three weeks of paid vacation, seven recognized holidays plus year-end company closure, monthly phone and internet allowances, and pre-approved travel reimbursement.

A complete compensation package description, equity terms, and full job description are shared during the interview process.

HIRING PROCESS

The hiring process is run directly by the Founder. Candidates can expect an initial conversation, a working session on the Grounded Moments business model and growth plan, and a final discussion of terms.

Fallow Collective is an equal opportunity organization. We are committed to building a leadership bench that reflects the diversity of the categories and communities we serve.