Fallow Collective LTD Marketing Manager (Fallow Collective) Cincinnati, OH · Full time Company website

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Fallow Collective is a hospitality driven ecosystem building and investing in purpose led brands across beverage, cpg, retail, field sales, and community impact. We operate at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience. Our portfolio and long term vision includes brand growth and sales agencies, hospitality concepts, consumer packaged goods, and a nonprofit foundation dedicated to food access and education. We believe great brands are built through operational excellence, strong partnerships, and a commitment to people. Across every entity, we prioritize thoughtful growth, financial discipline, and leadership development, creating platforms where emerging brands scale with integrity and individuals build careers with purpose. At Fallow Collective, we don’t just launch businesses. We design ecosystems that empower founders, support operators in the field,and deliver experiences grounded in hospitality, inclusivity, and intentional design.

About Fallow Collective

Fallow Collective is a hospitality-driven ecosystem of brands focused on building purpose-driven companies across beverage, hospitality, and adjacent categories.

Our work spans multiple entities, including Barrel & Bloom Agency, Rooted Field Services, Sipp Garden, and Cultivate. Each brand serves a distinct purpose, but all are rooted in a shared commitment to hospitality, growth, community and building meaningful businesses.

Role Overview

Fallow Collective is hiring a Marketing Manager to build the marketing function from the ground up across our portfolio brands.

This is a true ground-floor opportunity. At the time of hire, there is no formal marketing infrastructure — no brand decks, no content engine, and limited digital presence. This role will define how the company and its brands show up in the market.

The Founder serves as the primary voice and face of the brands. This role operates behind the scenes, translating that voice into structured, consistent marketing execution across all platforms.

As the company grows, this role is designed to evolve into Head of Marketing, with responsibility for building and leading a marketing team across all Fallow entities.

What You’ll Build

• Brand identities across all Fallow entities, including positioning, voice, tone, and messaging
• Brand decks and foundational marketing materials
• Content strategy and systems from the ground up
• Social media presence across LinkedIn and Instagram
• Foundational digital assets, including websites or landing pages
• Marketing infrastructure, including tools, workflows, and content systems

What You’ll Do

• Build and execute a content strategy across platforms
• Create and manage a structured content calendar
• Write, edit, and publish content across LinkedIn and Instagram
• Capture and translate Founder activity (travel, market visits, insights) into content
• Maintain consistency in voice and brand across all entities
• Coordinate with external partners, including PR, design, and web support
• Support brand launches, client onboarding, and market expansion efforts
• Build systems and processes that allow marketing to scale as the business grows

What This Role Becomes

This role is designed to grow into an Executive Position as Head of Marketing.

Over time, you will:

• Design the marketing team structure across Fallow Collective
• Hire and build marketing roles within each entity
• Lead and develop the marketing team
• Own cross-brand marketing strategy and execution

Who This Role Is For

• You’re energized by building
• You’re comfortable figuring things out without a playbook
• You can take an idea and turn it into something real
• You care about quality, consistency, and getting things done
• You’re excited by the opportunity to grow into a leadership role over time

Profile of the Right Person

• Builder mindset with the ability to create structure from nothing
• Strong executor who can move quickly and produce consistently
• Experience developing brand identity and foundational marketing assets
• Ability to manage external partners effectively
• Highly organized with strong attention to detail and follow-through
• Able to manage multiple brands without losing clarity or consistency
• Experience in hospitality, beverage, or consumer brands preferred

Compensation

• Salary: $70,000 – $75,000
• Equity opportunity included as part of the compensation package

Benefits

• 75% employer-covered health insurance
• 2 weeks paid vacation
• Flex PTO
• 7 paid company holidays
• Company closure from December 24 to January 2
• Monthly phone and internet stipend

Additional Context

This role will define how Fallow Collective and its brands are introduced, positioned, and scaled in the market. The right person will build the foundation and play a key role in shaping the future of the company.