Fallow Collective LTD Director of Field Operations (Barrel & Bloom Agency) Cincinnati, OH · Full time Company website

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Fallow Collective is a hospitality driven ecosystem building and investing in purpose led brands across beverage, cpg, retail, field sales, and community impact. We operate at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience. Our portfolio and long term vision includes brand growth and sales agencies, hospitality concepts, consumer packaged goods, and a nonprofit foundation dedicated to food access and education. We believe great brands are built through operational excellence, strong partnerships, and a commitment to people. Across every entity, we prioritize thoughtful growth, financial discipline, and leadership development, creating platforms where emerging brands scale with integrity and individuals build careers with purpose. At Fallow Collective, we don’t just launch businesses. We design ecosystems that empower founders, support operators in the field,and deliver experiences grounded in hospitality, inclusivity, and intentional design.

Director of Field Operations, Barrel & Bloom Agency

About Fallow Collective

Fallow Collective is a hospitality-driven ecosystem of brands focused on building purpose-driven companies across beverage, hospitality, and adjacent categories.

Our work spans multiple entities, including Barrel & Bloom Agency, Rooted Field Services, Sipp Garden, and Cultivate. Each brand serves a distinct purpose, but all are rooted in a shared commitment to hospitality, growth, and building meaningful businesses.

About Barrel & Bloom Agency

Barrel & Bloom Agency is a national field execution and fractional sales agency built to support emerging and growing brands in beverage alcohol and adjacent categories.

Through a network of Brand Growth Partners, Barrel & Bloom delivers disciplined, relationship-driven execution across on- and off-premise accounts, helping brands build meaningful market presence without the need for traditional large-scale infrastructure.

Role Overview

The Director of Field Operations is responsible for leading and executing Barrel & Bloom’s national field performance across all markets. This role oversees the Brand Growth Partner network (1099 contractors and W2 employees), ensuring consistent, disciplined execution aligned with company standards, client expectations, and growth objectives.

Reporting to the Chief Executive Officer, this role owns the day-to-day performance, accountability, and operational consistency of the field. The Director of Field Operations serves as the execution leader of the organization - translating strategy into clear expectations, measurable activity, and reliable results across a distributed national team.

This is a hands-on leadership role designed for someone who can both manage people and operate within the field, driving performance through structure, accountability, and presence.

Key Responsibilities

Field Leadership & Performance Ownership

• Lead and manage the national network of Brand Growth Partners across all active markets

• Own day-to-day field performance, ensuring consistent execution across accounts and territories

• Establish and reinforce clear expectations for activity, professionalism, and results

• Serve as the central point of accountability for field execution and performance consistency

Talent Recruitment & Team Buildout

• Own recruitment efforts for Brand Growth Partners in partnership with the CEO

• Conduct interviews and evaluate candidates for sales capability, professionalism, and alignment

• Maintain an active pipeline of qualified candidates in priority and growth markets

• Make hiring recommendations and support ongoing team buildout

Onboarding & Field Enablement

• Lead structured onboarding for all new Brand Growth Partners

• Ensure adoption of KPIs, CRM usage, reporting cadence, and territory expectations

• Drive 30/60/90-day onboarding milestones with clear performance benchmarks

• Reinforce consistency in tools, systems, and ways of working across all markets

Performance Management & Accountability

• Lead regular one-on-one check-ins with Brand Growth Partners

• Run structured KPI review cadence across all markets

• Monitor activity metrics, account coverage, sales performance, and reporting compliance

• Identify performance gaps early and take action to correct them

• Implement and manage performance improvement plans when necessary

Operational Execution & Systems Management

• Ensure CRM accuracy, reporting consistency, and timeliness across the field

• Maintain disciplined execution of reporting cadence and KPI tracking

• Uphold standards of professionalism, communication, and in-market representation

• Maintain clear documentation of performance, coaching, and accountability actions

Qualifications

• 4+ years of experience in beverage alcohol, CPG, or hospitality-adjacent sales

• Experience managing distributed teams and/or independent contractors

• Strong leadership presence with the ability to drive accountability and performance

• Highly organized with a disciplined approach to systems and reporting

• Comfortable operating in a fast-paced, evolving environment with a high degree of ownership

Compensation & Benefits

Base Salary: $70,000–$75,000

Performance Bonus: Up to 15% of base salary based on KPI attainment

75% employer-covered health insurance

2 weeks paid vacation

Flex PTO

7 paid company holidays

Company closure from December 24 to January 2

Monthly phone and internet stipend

Why This Role Matters

Barrel & Bloom’s success depends on consistent, high-quality execution in the field. This role ensures that Brand Growth Partners operate with discipline, accountability, and professionalism across every market.

The Director of Field Operations is responsible for making the system work—creating consistency across markets, reinforcing standards, and ensuring that execution translates into measurable results for both the company and its partners.