Fallow Collective Director of Field Operations (Barrel & Bloom Agency) Cincinnati, OH · Full time Company website

Apply for Director of Field Operations (Barrel & Bloom Agency)

Fallow Collective is a hospitality-driven ecosystem building and growing purpose-driven brands across beverage alcohol and hospitality-adjacent CPG. We exist at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience, and where doing right by people and doing well in business are treated as the same goal. We were built on a belief that emerging brands deserve more than advice. They deserve an ecosystem, one that can take a brand from strategy to shelf, from first account to national scale, and from a good product to an experience people remember. Rather than launch a single company, we built a family of connected ventures, each led by its own operators, that together cover the full arc of how a brand grows in our industry. What one entity sets in motion, another carries forward, so founders gain senior leadership, real execution, and lasting relationships without assembling it all themselves. A common thread runs through everything we do: bringing hospitality back to retail. Whether we are opening doors at the corporate level, executing in the field, designing an activation, or pouring a thoughtful drink, we lead with hospitality, intention, and genuine care for the people on every side of the transaction. We hold ourselves to thoughtful growth and financial discipline, and we invest in leadership development so the people who build with us grow as much as the brands we serve. At Fallow Collective, we don't just build businesses. We design ecosystems that empower founders, support operators in the field, and deliver experiences grounded in hospitality, inclusivity, and intentional design. Through the Fallow Foundation, our nonprofit dedicated to food access and education, we extend that same purpose beyond commerce to the communities we are part of. Rooted in purpose. Built to grow.

About Fallow Collective

Fallow Collective is a hospitality-driven ecosystem building and growing purpose-driven brands across beverage alcohol and hospitality-adjacent CPG. We exist at the intersection of commerce and purpose, where disciplined strategy meets meaningful experience, and where doing right by people and doing well in business are treated as the same goal.

We were built on a belief that emerging brands deserve more than advice. They deserve an ecosystem, one that can take a brand from strategy to shelf, from first account to national scale, and from a good product to an experience people remember. Rather than launch a single company, we built a family of connected ventures, each led by its own operators, that together cover the full arc of how a brand grows in our industry. What one entity sets in motion, another carries forward, so founders gain senior leadership, real execution, and lasting relationships without assembling it all themselves.

A common thread runs through everything we do: bringing hospitality back to retail. Whether we are opening doors at the corporate level, executing in the field, designing an activation, or pouring a thoughtful drink, we lead with hospitality, intention, and genuine care for the people on every side of the transaction. We hold ourselves to thoughtful growth and financial discipline, and we invest in leadership development so the people who build with us grow as much as the brands we serve.

At Fallow Collective, we don't just launch businesses. We design ecosystems that empower founders, support operators in the field, and deliver experiences grounded in hospitality, inclusivity, and intentional design. Through the Fallow Foundation, our nonprofit dedicated to food access and education, we extend that same purpose beyond commerce to the communities we are part of.

Rooted in purpose. Built to grow.

About Barrel & Bloom Agency

Barrel & Bloom Agency is Fallow Collective's brand growth and sales agency for purpose-driven brands in beverage alcohol and hospitality-adjacent CPG, with a focus on the on-premise channel and the reach to activate across both on- and off-premise. We exist for emerging brands that need senior commercial leadership and real in-market execution but aren't ready to carry a full in-house team, and we deliver both under one roof.

The agency works through two connected pillars. The first is fractional executive leadership: seasoned operators serving as fractional commercial, strategy, and advisory leadership who set go-to-market strategy, build distributor and buyer relationships, and guide brands through each stage of growth. The second is a category-specialized sales force that carries that strategy into market, opening accounts, activating both on- and off-premise, and turning plans into placements and real sell-through. Barrel & Bloom is organized into category divisions, each led by an operator with deep relationships in their space, so every brand is matched with people who already know its buyers, its category, and its market.

The result is disciplined, senior-level growth without the overhead, helping founders scale with integrity and intention.

Empowering purpose-driven emerging brands.

Role Overview

The Director of Field Operations is responsible for leading and executing Barrel & Bloom’s national field performance across all markets. This role oversees the Brand Growth Partner network, ensuring consistent, disciplined execution aligned with company standards, client expectations, and growth objectives.

Reporting to the Chief Executive Officer, this role owns the day-to-day performance, accountability, and operational consistency of the field. The Director of Field Operations serves as the execution leader of the organization - translating strategy into clear expectations, measurable activity, and reliable results across a distributed national team.

This is a hands-on leadership role designed for someone who can both manage people and operate within the field, driving performance through structure, accountability, and presence.

Key Responsibilities

Field Leadership & Performance Ownership

• Lead and manage the national network of Brand Growth Partners across all active markets

• Own day-to-day field performance, ensuring consistent execution across accounts and territories

• Establish and reinforce clear expectations for activity, professionalism, and results

• Serve as the central point of accountability for field execution and performance consistency

Talent Recruitment & Team Buildout

• Own recruitment efforts for Brand Growth Partners in partnership with the CEO

• Conduct interviews and evaluate candidates for sales capability, professionalism, and alignment

• Maintain an active pipeline of qualified candidates in priority and growth markets

• Make hiring recommendations and support ongoing team buildout

Onboarding & Field Enablement

• Lead structured onboarding for all new Brand Growth Partners

• Ensure adoption of KPIs, CRM usage, reporting cadence, and territory expectations

• Drive 30/60/90-day onboarding milestones with clear performance benchmarks

• Reinforce consistency in tools, systems, and ways of working across all markets

Performance Management & Accountability

• Lead regular one-on-one check-ins with Brand Growth Partners

• Run structured KPI review cadence across all markets

• Monitor activity metrics, account coverage, sales performance, and reporting compliance

• Identify performance gaps early and take action to correct them

• Implement and manage performance improvement plans when necessary

Operational Execution & Systems Management

• Ensure CRM accuracy, reporting consistency, and timeliness across the field

• Maintain disciplined execution of reporting cadence and KPI tracking

• Uphold standards of professionalism, communication, and in-market representation

• Maintain clear documentation of performance, coaching, and accountability actions

Qualifications

• 4+ years of experience in beverage alcohol, CPG, or hospitality-adjacent sales

• Experience managing distributed teams and/or independent contractors

• Strong leadership presence with the ability to drive accountability and performance

• Highly organized with a disciplined approach to systems and reporting

• Comfortable operating in a fast-paced, evolving environment with a high degree of ownership

Compensation & Benefits

 Base Salary: $75,000 to $80,000 annually

 Performance Bonus: 15 percent of base ($11,250 to $12,000 target, $2,812 to $3,000 per quarter), tied to agency-wide KPIs, paid quarterly

Total First-Year Loaded Compensation Range: approximately $87,450 to $93,200

75% employer-covered health insurance

2 weeks paid vacation

Flex PTO

7 paid company holidays

Company closure from December 24 to January 2

Monthly phone and internet stipend

Why This Role Matters

Barrel & Bloom’s success depends on consistent, high-quality execution in the field. This role ensures that Brand Growth Partners operate with discipline, accountability, and professionalism across every market.

The Director of Field Operations is responsible for making the system work—creating consistency across markets, reinforcing standards, and ensuring that execution translates into measurable results for both the company and its partners.