Eyeful Media Director, SEO Remote · Full time

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Eyeful Media is a fast-growing digital consulting firm & ad agency specializing in helping mid-sized companies increase their online revenue and improve their digital presence. We have grown exclusively through word of mouth and referrals from other clients and recently ranked #542 in the Inc. 5000, the list of fastest-growing privately held companies in the USA. We ranked #12 in Dallas

Eyeful Media is a fast-growing digital consulting firm & ad agency specializing in helping mid-sized companies increase their online revenue and improve their digital presence. We have grown exclusively through word of mouth and referrals from other clients and recently ranked #542 in the Inc. 5000, the list of fastest-growing privately held companies in the USA. We ranked #12 in Dallas.

As we scale, we are seeking to expand our team of digital marketing professionals across various disciplines. If you’re looking for a challenging & fulfilling SEO job that provides the opportunity to work with great clients, you’ve found it.

We are looking for a Director, SEO to perform search engine optimization for our clients and owned websites. This person must have experience running organic search programs at an agency or in-house for eCommerce or B2B companies, developing strategies, and prioritizing resources to drive the largest impact possible. Experience with Shopify SEO is required.

The SEO professional will work closely with our clients, the other directors of SEO and VP of digital marketing, and their peers to drive and implement strategic initiatives for overall SEO program improvement, traffic and revenue growth, and oversee content strategy and link-building programs.

This person must be strong analytically and technically, and comfortable dealing with ambiguity in an ever-changing landscape. Experience with B2B, B2C, and content sites is strongly desirable since this person will be working with various types of businesses ranging from jewelry companies to software companies, and everything in between.

The director of SEO should be pragmatic and a creative thinker who can audit and improve programs, exhibit leadership and persuasion skills, be comfortable using various analytics tools and excel at working with people of differing SEO acumen levels.

The individual in this role is responsible for contributing to the execution of strategy, tactics, and reporting with a long-term goal of increasing traffic, revenue, and profit from organic search to our client’s websites and several sites that we own.

We are looking for an individual that is comfortable setting strategic direction, but also adept at getting their hands dirty in executing this strategy. The ideal candidate can balance content strategy, link building strategy & technical SEO.

We are open to a permanent hire or long-term, full-time contractor. Please note that if you prefer to be a contractor, you must be available during standard working hours.

RESPONSIBILITIES:

• Develop strategic action plans to accelerate the achievement of long and short-term SEO objectives for our clients and owned sites
• Audit new client’s websites and report on findings in a way that non-marketing executives can easily comprehend and value
• Create plans that include key initiatives and strategies, as well as detailed tactics, on an ongoing basis
• Understand the major factors influencing organic search crawling, indexing, and keyword ranking to help increase relevance on search engines, including but not limited to Google, Yahoo, and Bing.
• Research, identify, and establish link partnerships to help increase ranking and relevance. Develop evaluation methods for link quality. Review inbound link profiles and competitor link profiles to determine the best backlink strategy to improve traffic against top keywords for our clients.
• Understand and support an understanding of how SEO goals and commitments fit into a broader corporate strategy
• Create content marketing plans that support branding efforts as well as SEO-focused areas in terms of ranking and revenue
• Perform fundamental search engine optimization activities, including but not limited to: keyword research/ranking analysis, competitive market analysis, keyword-friendly copywriting, and analysis of our client’s sites implementation of SEO industry best practices
• Assist with the management of external SEO partnerships, including other freelancers and copywriters
• Review content created by other team members and provide recommendations for optimization. Mentor our copywriters and those of our clients.
• Track and report on metrics, including referrals, link popularity, rankings, traffic, and conversion using tools such as Google Analytics, Ahrefs, Moz, SEMRush, and Majestic.
• Monitor and report on key SEO industry trends & algorithm updates, and how they will impact our clients and owned sites
• Create weekly & monthly reporting for clients
• Work on other projects as needed

REQUIREMENTS:

• 8+ years of hands-on SEO experience including both tactical and strategic achievement
• Energy/capacity to work in a fast-paced environment and ability to manage multiple projects simultaneously and stay focused and organized
• A background showing quantifiable success in SEO for other eCommerce and B2B companies; experience with local SEO is a strong plus
• Experience on Shopify and Shopify Plus is required
• Proven analytical ability and quantitative skills – very strong Excel skills
• Exceptional problem-solving skills are essential. Must be able to hypothesize and analyze root causes and then make data-driven recommendations regarding solutions and opportunities. Understand how/when to incorporate qualitative data into decision-making.
• Innovative thinker who isn’t afraid to challenge the status quo and make bold recommendations, while balancing risk/reward to our clients
• Cross-team negotiation skills and superior communications skills
• Strong understanding of all three pillars of SEO: content, technical, and linking
• Understanding of HTML code and site architecture. Working knowledge of HTML, Javascript, and Schema is highly desirable.
• Self-starter/motivator who strives for quantifiable results; able to work remotely with limited supervision
• Knowledge of best-in-class SEO and analytics tools, including Google Analytics, Ahrefs, Brightedge, Moz, SEMRush, Deepcrawl, etc.
• Experience presenting to executives is a strong plus