Eyeful Media Director, Paid Media Remote · Full time

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Eyeful Media is a fast-growing digital consulting firm & ad agency specializing in helping mid-sized companies increase their online revenue and improve their digital presence. We have grown exclusively through word of mouth and referrals from other clients and recently ranked #542 in the Inc. 5000, the list of fastest-growing privately held companies in the USA. We ranked #12 in Dallas

Eyeful Media is a fast-growing digital ad agency & consulting firm specializing in helping mid-sized companies increase their online revenue or leads and improve their digital presence. We recently ranked #542 on the Inc. 5000 list of the fastest-growing private companies in the US, and ranked #12 in Dallas. Our growth has come nearly exclusively from client referrals.

As we scale, we are seeking to expand our team of digital marketing professionals across various disciplines. If you’re looking for a challenging & fulfilling paid search / paid media job that provides the opportunity to work with great clients, you’ve found it.

We are looking for a hands-on Director to manage the paid search, shopping, and/or marketplace programs of one or more of our clients. This person must have strong analytical, critical thinking, and creative capabilities, the desire and ability to excel as a world-class digital marketer and be comfortable working in a rapidly changing and fast-paced environment. Prior experience developing processes, SOPs (standard operating procedures), and partnering with project managers is extremely desirable.

The ideal candidate has experience presenting to and interacting with a variety of clients and stakeholders. As a strong values-based organization, the ability to maintain a balanced perspective and professional demeanor through all types of conversations is important. We are looking for a leader with a desire to work in an environment with humility, accountability, integrity, and transparency.

This person will be responsible for providing leadership and performing hands-on management of Google Ads, Google Shopping, Bing, and GDN accounts to drive incremental revenue and/or leads for clients in different sectors including B2C and B2B. Experience with other digital marketing channels like Amazon Ads or other marketplaces (Instacart, etc) is a plus.

This is a full-time remote position. Candidates must be located in the USA.

Our website is https://www.eyefulmedia.com - take a look for more information.

JOB RESPONSIBILITIES & REQUIREMENTS

• Own and strategically manage paid search (PPC) programs in order to drive profitable incremental revenue growth
• Participate in the leadership or management of other channels such as Paid Social and Amazon ads
• Develop forward-looking 30-60-90 day account plans for clients
• Partner with project management to develop new processes and SOPs
• Present to clients with varying levels of digital acumen, ranging from marketing managers to CEOs
• Use strong analytical skills to identify important data points and drive business decisions that maximize revenue and minimize cost including refining bidding strategies
• Design and perform tests on ad copy, landing pages, and keywords to increase click-through rates, conversion rates, lead quality, and profit margin
• Analyze and report on campaign performance, including delivering presentations to senior management and clients
• Write ad copy and research keywords, develop and manage bidding/optimization strategy using various tools including Google Analytics
• Triage feed issues as required for Google Shopping
• Develop forecasts/projections as needed
• Troubleshoot changes in performance
• Keep current on the latest trends in the search marketing space including Google's Alphas and Betas

IDEAL APPLICANT PROFILE

• Track record of high achievement in opportunities requiring critical thinking skills and creativity
• 6-10+ years prior hands-on SEM experience, with at least 2-3 years in an agency or multiple in-house brand environment preferred
• Ability to understand and optimize key marketing metrics (ROAS, CPO, CPC, CPL, etc.)
• Experience using audiences, bid modifiers, automated bidding, and scripts
• Enthusiastic about the search industry and willing to keep up with the latest trends
• Experience with Domo and attribution modeling a plus
• Cross-team negotiation skills and superior communications skills
• Experience using web analytics solutions and advertising software a plus
• Well organized and able to manage multiple projects simultaneously
• Advanced Excel skills
• Experience building Google Slides / Powerpoint presentations and presenting to executives is a plus
• Bachelors Degree