everywhere Digital Marketing Specialist Orange, CA · Full time Company website

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At everywhere, our ultimate goal is to build more than just a place to enjoy great beverages; we aim to construct a positive space where a diverse and passionate community can thrive. Our team is dedicated to creating unique and memorable experiences for our guests, fostering connections through each conversation, shared story, and new friendship that forms within our walls. We believe in the power of community and strive to make everywhere a welcoming and inclusive environment for all. Join us and be a part of something extraordinary, where every moment matters and every person is valued.

Reports to: Marketing Manager

Location: 1501 W Orangewood Ave., Orange, CA 92868

Position: Full-Time

Experience Required: 2-4 years in digital marketing for a consumer brand; experience with a brand that has multiple physical locations preferred

Overview: Our four taprooms are the heart of the business, and this role's job is to help keep them filled through sharp, on-brand communication. Reporting to our Marketing Manager, you'll be a hands-on builder behind everywhere's digital marketing, executing email campaigns in Klaviyo, producing graphics across web, social, and print, building landing pages for releases and events, and owning the day-to-day machine behind our online shop and bottle club (Shopify and Recharge). Our Marketing Manager leads strategy, brand development, and the marketing calendar; you assist in bringing it all to life.

Key Responsibilities:

• Email Marketing (Klaviyo):
• Build and send weekly segmented email/SMS campaigns for taproom events, beer releases, and club pickups, working from the marketing calendar.
• Audit, clean up, and rebuild our Klaviyo segments
• Build and maintain automated flows 
• Graphic Design:
• Using assets produced by the Marketing Manager, build graphics in Illustrator and Photoshop for web, email, social, print, and in-taproom screens and signage.
• Own template-level production work like weekly social stories.
• Landing Pages:
• Design and build landing and splash pages for releases, events, and campaigns (we use PageFly; strong Shopify page-builder experience translates).
• Ecommerce & Club Back End:
• Own day-to-day operations of our Shopify store: product listings, merch and beer drops, collections, pricing, and promos.
• Own the membership subscription engine in Recharge: signups, product configuration, billing flows
• Reporting:
• Track email performance by segment, attributable taproom event turnout, ecommerce revenue, and club growth and retention and report on it  regularly.

Qualifications/Skills:

• Hands-on Klaviyo experience building campaigns, flows, and especially segments.
• Functional Shopify experience, and experience with Recharge or another subscription/membership platform.
• A design portfolio demonstrating Illustrator and Photoshop skills.
• Experience building landing pages with Shopify page builders (PageFly or similar).
• Organized and self-directed: you can take "the barrel release drops in 3 weeks" and build the whole funnel.