Director of Branding & Marketing
Position Overview
We are seeking a strategic, execution-driven Director of Branding & Marketing to lead the design, development, and company-wide implementation of our marketing strategy. This individual will be responsible for shaping and scaling our brand across all divisions while driving growth through innovative, data-driven marketing initiatives.
This role sits at the intersection of brand, growth, partnerships, and provider recruitment, requiring both high-level strategic thinking and hands-on execution. The ideal candidate has experience marketing complex healthcare services—preferably in the medical-legal, behavioral health, or healthcare services space—and is fluent in modern marketing tools including AI-driven platforms, social media ecosystems, and emerging content channels.
Key Responsibilities:
1. Brand Strategy & Positioning
- Develop and lead a cohesive brand strategy across the organization and all divisions.
- Define and maintain brand voice, messaging, and visual identity.
- Ensure consistency across all internal and external communications.
- Elevate the organization’s positioning as a leader in healthcare services and mental health.
2. Company-Wide Marketing Strategy
- Design and implement a comprehensive marketing strategy aligned with organizational growth goals.
- Oversee multi-channel campaigns including digital, content, partnerships, events, and PR.
- Establish KPIs and track performance across all marketing initiatives.
- Lead go-to-market strategies for new divisions, services, and offerings.
3. Division-Level Marketing Execution
- Develop tailored marketing strategies for each division, including:
- Industry partner acquisition (e.g., law firms, government agencies, healthcare systems)
- Patient/client acquisition
- B2B and B2C positioning
- Collaborate with division leaders to align marketing efforts with operational goals.
- Build scalable systems that allow each division to grow independently while maintaining brand cohesion.
4. Provider Recruitment Marketing
- Design and execute targeted campaigns to recruit high-quality providers (e.g., psychologists, therapists, evaluators).
- Develop messaging that attracts top-tier clinical talent nationally.
- Optimize recruitment funnels using digital marketing, partnerships, and content strategies.
5. Growth & Innovation
- Leverage modern tools and platforms including:
- AI-driven marketing and automation tools
- Social media strategy and paid acquisition
- Podcasting and thought leadership channels
- Content marketing and SEO
- Identify and test new growth channels and marketing technologies.
- Stay ahead of trends in healthcare marketing and digital engagement.
6. Partnerships & Market Expansion
- Support development of strategic partnerships through targeted marketing initiatives.
- Build campaigns that resonate with regional and national stakeholders.
- Expand brand presence across key markets and industries.
7. Team Leadership & Infrastructure
- Build and lead a high-performing marketing team (internal and external).
- Manage agencies, freelancers, and vendors as needed.
- Create scalable systems, processes, and reporting frameworks.
- Foster a culture of creativity, accountability, and performance.
Qualifications:
- 5+ years of experience in marketing leadership roles.
- Proven success in building and executing multi-channel marketing strategies.
- Experience in healthcare services, behavioral health, or medical-legal marketing strongly preferred.
- Demonstrated ability to market to both B2B and B2C audiences.
- Experience recruiting providers or professionals through marketing initiatives is a strong plus.
- Deep understanding of digital marketing, brand development, and growth strategy.
- Proficiency with modern tools including AI marketing platforms, CRM systems, analytics tools, and content platforms.
- Experience scaling marketing efforts regionally and nationally.
- Strong analytical, strategic, and creative thinking skills.
Ideal Candidate Profile:
- A builder and operator who can both strategize and execute.
- Comfortable in a fast-growing, multi-division environment.
- Passionate about mental health, healthcare access, and mission-driven work.
- Able to translate complex services into clear, compelling messaging.
- Forward-thinking, with a strong grasp of emerging marketing trends and technologies.
Why Join Us:
- Opportunity to shape the brand and growth strategy of a mission-driven healthcare organization.
- Direct impact on expanding access to high-quality mental health services.
- Work at the forefront of innovation in healthcare delivery and provider networks.