Dwell is an audio-first Bible app, launched in 2018 by twin brothers Joshua and Jonathan Bailey. Most Bible apps are built for reading or study; ours is designed for listening. Today, Dwell has grown to more than 3 million installs, a 4.9-star rating in the iOS App Store, and an average rank in the mid-30s throughout 2026. We’re available wherever people listen—from iOS and Android to CarPlay, Android Auto, and Yoto. We’re a fully distributed team of 14 employees and more than 20 contractors.

TikTok is a brand-new paid channel for us. We have a small organic presence on the platform, but we've never run paid ads there, so we're building from scratch.

You'll own TikTok paid acquisition: account structure, campaign strategy, creative direction, optimization, and reporting.

• You'll report directly to me, Jonathan Bailey (Co-Founder, Head of Growth).
• You'll also partner closely with David Yount (Head of Finance) on attribution and cross-channel measurement, and Kyle Johnson (Meta Specialist, Apple Search Ads & Ad ROI Analyst) on cross-channel creative coordination.
• You'll partner with our Ad Creator to generate and prioritize new testing ideas. Drawing from platform trends, audience behavior, and campaign performance, you'll recommend new hooks, headlines, concepts, and creative approaches to explore. You won't be creating the ads yourself, but you'll play a key role in shaping what gets created and tested.

What you'll own

Strategy and account management

• TikTok App Promotion campaign strategy and management across iOS and Android
• Account structure, bid strategy, audience targeting, and ongoing optimization
• TikTok web traffic and conversion campaigns

Creative direction

• Creative strategy and briefing for TikTok performance, directing our Ad Creator and UGC team
• Native, platform-first creative—Spark Ads, UGC, and testimonial-driven content built for the way people actually use TikTok
• A constant testing engine: new hooks, formats, and concepts at the cadence the platform rewards

Measurement and attribution

• Accountability for measurement and attribution within the TikTok ecosystem
• A weekly Tuesday deep-dive written report
• Active participation in our 60-minute Tuesday growth call

Our current setup

Here's where the infrastructure stands:

• AppsFlyer SDK is integrated in the app, with event tracking confirmed working
• AppsFlyer is what we use for measuring attribution from marketing as a whole
• RevenueCat captures in-app purchase and subscription events
• TikTok Ads Manager, Events API / pixel, and SKAdNetwork configuration to be stood up as part of onboarding

Who you are

• 5+ years of paid social experience with mobile app campaigns, with a significant focus on TikTok, ideally with subscription apps
• Fluent in TikTok Ads Manager, Spark Ads, App Promotion campaigns, SKAdNetwork, MMP platforms (AppsFlyer), and creative testing at scale
• A genuine creative instinct for what works on TikTok — you think in hooks and concepts, not just bid strategies
• US-based; Central Time Zone preferred
• AI-friendly: you see AI as a tool that multiplies good human judgment, not a replacement for it

Our team values

We care a lot about culture at Dwell. As a fractional partner, some of these values will apply directly to your work with us, and others are simply context for the team you'd be joining.

Joyful. We bring a spirit of joy to our work and to each other. We believe a delightful working environment isn't a luxury — it's part of doing good work over the long haul.

Attentive. Because we're remote, being digitally present to teammates matters. We respond, we follow up, we don't disappear. We treat each other's time and questions with care.

Focused. There's always more work than hours. We stay focused on the few things that actually move the business forward, and we don't let urgent crowd out important.

Adaptable. Growth brings constant change. We stay flexible, learn fast, and don't get precious about how things have always been done.

Proactive. We anticipate needs before they're asked of us. We bring ideas, not just outputs. We'd rather flag something early than apologize for it later.

Organized. We embrace tools, processes, and systems that keep our work clear and our team aligned. Good organization makes everything else easier.

Well-Written. We put extra effort into clear writing. Crisp written communication is how a remote team thinks together, and we expect it of ourselves and each other.

Engagement details

• Type: Fractional, 1099
• Hours: 6–8 hr/wk
• Location: Remote (US-based, Central Time Zone preferred)
• Trial: 90-day trial period
• Start: As soon as possible

How to apply

Applications run through our Gusto hiring portal. Here's what we ask of you:

1. Submit a cover letter in Gusto.
2. Submit a resume in Gusto.
3. Record a short Loom video (3-4 minutes) answering the questions below. Include your Loom link on your application so we don't miss it.
4. Answer a few written questions in Gusto.

For the Loom, take a look at Dwell's organic TikTok and our App Store listing first, then walk us through:

• Two or three TikTok ads you think are great, yours or anyone's, and why they work.
• What you'd test in our first 30 days, given we're starting from zero on paid.
• One thing about Dwell or our audience that makes us a good (or tricky) fit for TikTok.

The application window is open for the next 14 days, closing on Wed, June 17.

We'll begin reviewing submissions as they come in and follow up directly with candidates we'd like to talk further with.