Downstream Marketplace Content Marketing Specialist Remote · Full time Company website

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About the Team:

At Downstream, we are a team of forward-thinkers passionate about transforming the construction and waste management industry. As a fast-growing, early-stage startup, we value creativity, innovation, and collaboration. We are not just building a company; we are building a movement. If you are ready to take on challenges and make a meaningful impact, this is the place for you.

About the Role:

As a Content Marketing Specialist, you will be the creative engine driving our brand’s storytelling. You will craft engaging, high-impact content that attracts, engages, and retains our target audience. Your work will directly influence how customers perceive and interact with our brand.

Key Responsibilities:

·  Content Strategy: Develop and execute a content strategy aligned with our growth and branding goals.

·  Content Creation: Produce a wide range of content, including blog posts, white papers, case studies, newsletters, email campaigns, social media posts, and website copy.

·  SEO Optimization: Improve content for search engines to increase organic traffic and improve search rankings.

·  Editorial Calendar: Plan, manage, and adhere to an editorial calendar, ensuring consistent content delivery.

·  Analytics: Monitor and analyze content performance metrics (e.g., traffic, engagement, conversion rates) to refine and refine future content.

·  Collaboration: Partner with design, product, and sales teams to develop compelling campaigns and ensure cohesive messaging.

·  Thought Leadership: Research industry trends and customer pain points to create insightful, value-driven content.

·  Audience Engagement: Foster relationships with our audience through interactive content, comments, and social media discussions.

What We are Looking For:

·  Education: Bachelor's degree in marketing, Journalism, Communications, or a related field.

·  Experience: 2+ years of experience in content marketing, copywriting, or a similar role.

·  Writing Skills: Exceptional writing, editing, and storytelling abilities with a keen eye for detail.

·  Technical Skills: Familiarity with ad platforms such as meta and Google search, SEO tools, and analytics platforms (Google Analytics, SEMrush, or Ahrefs).

·  Creativity: A creative thinker who can generate innovative ideas and translate them into compelling content.

·  Adaptability: Comfortable working in a fast-paced, evolving startup environment.

·  Passion: Genuine interest in the construction, waste management, or related industries.

Why You’ll Love This Role:

·  Impactful Work: Shape how an innovative startup communicates with its audience and builds its brand.

·  Growth Opportunities: Access professional development and career growth opportunities in a rapidly scaling organization.

·  Supportive Culture: Work with a dynamic and collaborative team that values creativity and bold thinking.

Perks & Benefits:

·  Competitive base salary with performance bonuses.

·  Equity: Stock options in an early-stage startup.

·  Comprehensive benefits package 401K plan, HSA, medical, dental, and vision insurance.

·  Flexible work environment and a strong emphasis on work-life balance.

Join Downstream to play a key role in crafting a brand that drives innovation and impact in the construction and waste management sectors.