Down To Earth Counseling PLLC Marketing & Outreach Assistant Grand Forks, ND · Part time Company website

Apply for Marketing & Outreach Assistant

We are a small but dedicated mental health practice in Grand Forks, ND. Our mission is to provide high-quality, trauma-informed care with a focus on individuals experiencing complex trauma. We are especially committed to supporting first responders and strengthening collaboration among mental health professionals, medical providers, and law enforcement to improve community well-being.

Marketing plays a meaningful role in helping our clinic raise community awareness and connect individuals to available services through clear, ethical, and compliant public messaging. We are seeking a Marketing & Outreach Assistant to support these efforts through thoughtful, hands-on marketing execution across digital and community marketing channels. 

This position is initially part-time, with the possibility of transitioning to full-time based on business needs.

What you’ll do: 

Marketing Execution & Outreach 

• Support execution of public marketing campaigns across social media, website platforms, community outreach efforts, email newsletters, and digital advertising using approved messaging. 
• Assist with promotion of new services, events, and educational programs through compliant public outreach materials. 
• Participate in brainstorming and planning discussions by providing creative ideas and performance insights to support decision-making. 

Brand Application 

• Apply existing brand standards across marketing content, digital assets, printed materials, and community outreach collateral. 
• Support rollout of approved brand updates across all public-facing marketing channels. 
• Review materials for alignment with visual identity, messaging tone, and compliance standards. 

Content Creation & Design 

• Create graphic content, still imagery, and short video materials for public marketing and outreach use. 
• Write compelling marketing copy for: 
• Social media posts 
• Website updates 
• Email newsletters and announcements 
• Community brochures and informational flyers 
• Presentations supporting outreach and referral education 
• Create materials supporting clinic visibility, community referral relationships, and internal engagement initiatives, such as team announcements, milestone celebrations, and other internal communications. 

Digital & Website Support 

• Update website content using Squarespace. 
• Build and manage landing pages for promotional initiatives. 
• Perform basic HTML edits as needed. 
• Ensure website content aligns with current branding and compliance guidelines. 

Social Media & Community Presence 

• Create, schedule, and monitor social media posts across Facebook, Instagram, and LinkedIn. 
• Support general, non-clinical engagement with the community in comment moderation and direct message routing using approved response guidelines. 

Campaign & Outreach Support 

• Assist with coordination of paid advertising campaigns on Meta, Google, and YouTube using approved messaging. 
• Support public email communications such as newsletters and educational announcements. 
• Assist with logistics and materials for community events, presentations, and external referral outreach initiatives. 

Analytics & Reporting 

• Track performance of public marketing campaigns, website traffic, and social engagement. 
• Prepare summary reports to support campaign evaluation and improvement. 

Collaboration & Operations 

• Work closely with leadership and clinic team members to coordinate marketing and community outreach efforts. 
• Maintain content calendars, asset libraries, project trackers, and reporting documentation. 
• Independently manage daily marketing priorities and deadlines while coordinating approvals and direction with leadership. 

Ethical & HIPAA Compliance 

• Perform all marketing responsibilities with strict adherence to healthcare marketing ethics and HIPAA privacy standards. 
• Ensure no protected health information (PHI) is created, accessed, shared, or used as part of marketing activities. 

Qualifications: 

• Bachelor's degree with 2-3 years of experience in marketing, digital marketing, or agency support roles. 
• Comfortable creating both static graphics and short-form video content. 
• Experience updating websites using Squarespace or similar platforms. 
• Basic HTML editing skills preferred. 
• Exposure to email marketing platforms and CRM tools is a plus. 
• Strong writing skills with attention to accuracy, tone, and confidentiality. 
• Organized, detail-oriented, and comfortable managing multiple deadlines. 
• Collaborative working style with ability to operate independently within a small team environment. 

You’ll Succeed in This Role If You: 

• Enjoy building ethical, meaningful marketing content that supports community access to care. 
• Are motivated, proactive, well-organized, and dependable. 
• Are comfortable working in a small, evolving organization where flexibility is essential. 
• Enjoy contributing ideas while focusing on clean, accurate execution. 
• Communicate clearly and respectfully with internal stakeholders and partners. 

Why Join Us: 

• You’ll have the opportunity to contribute ideas and support marketing initiatives from day one, helping strengthen and evolve our brand presence. 
• Your work will help grow awareness of and access to trauma-informed mental health care, making a tangible difference in the community. 
• You’ll work independently on meaningful projects, seeing your campaigns and content come to life across marketing channels. 
• You’ll gain hands-on experience across digital, social, email, and community marketing, building skills in a variety of areas and enhancing your portfolio. 
• You’ll collaborate closely with a small, supportive team where your contributions are valued and help shape how we connect with the community.