Position Summary
Dealer Merchandising is seeking experienced, entrepreneurial Sales Representatives to drive new business with automotive dealerships and large dealer groups throughout an assigned territory.
This is not an entry-level sales position. We're looking for professionals who already know how dealerships operate, understand the automotive retail environment, and have spent years calling on Dealer Principals, General Managers, Fixed Operations Directors, Marketing Directors, or other dealership executives.
You'll be responsible for identifying opportunities, developing relationships, presenting our retail merchandising solution, negotiating agreements, and managing the sales process from prospecting through signed contracts.
What You'll Do
- Develop and execute a territory sales strategy focused on franchised automotive dealerships and dealer groups.
- Prospect new dealerships through cold outreach, referrals, networking, and in-person visits.
- Build relationships with Dealer Principals, Owners, General Managers, Marketing Directors, Fixed Operations leaders, and executive teams.
- Conduct discovery meetings and evaluate dealership retail opportunities.
- Deliver compelling presentations demonstrating how Dealer Merchandising increases dealership profitability and customer engagement.
- Manage the full sales cycle from prospecting to close.
- Maintain an active pipeline and accurate CRM.
- Attend industry events, OEM meetings, dealer associations, and conferences.
- Collaborate with operations and merchandising teams to ensure successful customer onboarding and delivery.
- Consistently exceed monthly, quarterly, and annual sales goals.
Required Qualifications
- 5+ years of outside field sales experience within the automotive industry.
- Demonstrated experience calling directly on franchised automotive dealerships.
- Existing relationships with dealership decision-makers.
- Experience selling products or services to dealership executives.
- Strong consultative selling and presentation skills.
- Self-motivated with the ability to work independently from a home office.
- Excellent organizational and pipeline management skills.
- Willingness to travel extensively throughout assigned territory.
- Valid driver's license and clean driving record.
Preferred Background
Experience selling one or more of the following:
- Automotive OEM programs
- Fixed operations solutions
- F&I products
- Digital marketing
- Dealer software
- CRM systems
- Parts & accessories
- Retail merchandising
- Vendor programs
- Commercial fleet solutions
- Automotive consulting services
We believe great talent comes from many different paths. If you're excited about this opportunity and believe you'd be a great fit—even if your experience doesn't perfectly match every qualification above—we encourage you to reach out. We're always open to exceptional people from non-traditional backgrounds who can bring fresh perspectives, entrepreneurial thinking, and a passion for helping our customers succeed.
What Success Looks Like
Successful Dealer Merchandising Sales Representatives:
- Build trusted relationships with dealership leadership.
- Create a consistent pipeline of qualified opportunities.
- Become a strategic advisor to our Dealership customers—not just another vendor.
- Close multi-rooftop dealer groups.
- Partner closely with operations to ensure successful launches and delivery.
- Continuously expand relationships within dealer organizations.
Compensation
- $60K Base salary
- Uncapped commission plan
- Performance bonuses
- Car allowance or mileage reimbursement
- Health, dental, and vision insurance
- Paid time off
- Company technology package
- Significant advancement opportunities (including opportunity to build and lead your own team) as Dealer Merchandising continues to scale nationwide
Why Join Dealer Merchandising?
We're creating an entirely new category within automotive retail. Dealerships have spent decades optimizing vehicle sales and service, but retail merchandise remains one of the industry's largest untapped revenue opportunities.
If you're passionate about automotive retail, enjoy building relationships, and want to help dealerships unlock new profit streams while growing with an entrepreneurial company, we'd love to meet you.