Dae, Inc. Executive Director, Digital Marketing & Growth Remote · Full time

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Dae is a clean and vegan hair care brand that was founded by Amber Fillerup in 2020. Inspired by the restorative powers of the Arizona desert and its botanicals, each of the products is intentionally made to deliver a sensorial experience. Dae’s essentials are simple, effective and are beautifully designed to elevate any daily hair ritual.

About dae

At dae, we are a clean haircare brand that is rooted in scentsorial beauty and storytelling. Our name, dae, comes from the sun's circadian rhythm, dawn, afternoon and evening. As the sun rises, shines and sets, the desert comes alive with dreamy aromas, textures and vibrant colors that inspire how our products look, smell and perform. We believe haircare should be as effortless, scentsorial and as beautiful as these daely moments.

Our team is small but mighty, made up of highly collaborative, creative individuals who value each other and work together to make our (big!) vision a reality. If you are a seasoned, highly strategic and solution-oriented operations professional with deep experience in the beauty industry and deep experience working with both Brick & Mortar Wholesale and eCommerce platforms... we would love to meet you!

The Opportunity

We’re looking for a strategic and growth-minded, yet scrappy and hand-on leader to oversee digital marketing and ecommerce performance for a fast-growing beauty brand- from first impression through repeat purchase. This role will lead holistic digital growth strategy across paid media, affiliate, Amazon 1P, and DTC, while partnering closely with our retail sales team to support Sephora.com growth and alignment across our broader digital ecosystem. You’ll also play a key role in optimizing site experience- ensuring that traffic driven through paid media converts while delivering a best-in-class brand experience.

The ideal candidate blends paid media expertise with strong business acumen, thrives in a fast-paced entrepreneurial environment, and is equally comfortable driving high-level strategy and day-to-day operational execution. This role sits at the intersection of brand, performance, and customer lifecycle, responsible for not only acquiring customers but building lasting relationships with them. 

Just as importantly, in close partnership with marketing and creative, you’ll ensure everything we put into market feels unmistakably dae.

Primary Responsibilities

Lead Full-Funnel Paid Media, Affiliate & Growth Marketing

• Partner closely with agency to create and execute holistic paid media strategies to drive brand business goals, including performance, testing, optimization, and reporting
• Own paid media and affiliate across awareness, acquisition, conversion, retention, and reengagement, ensuring alignment between Amazon 1P, Sephora.com, & DTC priorities
• Lead paid media’s role in driving awareness and cultural relevance, balancing upper- and lower-funnel investment to drive both brand equity and efficient growth
• Build strategies that generate new demand and introduce the brand to new audiences leveraging paid social, YouTube, search, as well as new and emerging platforms
• Translate brand campaigns, launches, and organic/social moments into scaled paid distribution
• Analyze channel performance, attribution, CAC, ROAS, MER, LTV, and customer trends to inform investment decisions
• Oversee paid content and creative strategy in partnership with brand, integrated marketing, and creative teams to ensure consistency across touchpoints, while optimizing for channel best practices
• Ensure paid media traffic is directed to optimized landing experiences tailored to campaign objectives and audience intent

 

Digital Channel Business Growth, Experience, & Performance, Prioritizing 1P Amazon

• Oversee Amazon and DTC channel performance across budget, forecasting, reporting, operations, merchandising, and onsite experience
• Drive revenue growth, advertising efficiency, assortment strategy, and content optimization
• Monitor the competitive landscape and identify growth opportunities within digital channels, prioritizing Amazon and retailer.com
• Partner cross-functionally with Brand/Product Marketing, Creative, and Integrated Marketing Communications on product launches, promotional strategy, CRM, and lifecycle marketing initiatives
• Drive site optimization strategy focused on conversion, AOV, customer journey, and retention, ensuring best-in-class consumer experience across desktop and mobile
• Continuously test and optimize key conversion drivers including PDPs, bundles, offers, and navigation
• Ensure a seamless connection between paid media, landing pages, and on-site experience to maximize conversion and ensure cohesive customer journey

Drive Holistic Digital Channel Strategy & Cross-Functional Partnership

• Operate digital channels with a full-business mindset across sales performance, profitability, KPIs, paid media, and budget allocation
• Partner closely with retail sales team to support Sephora e-commerce growth strategies and ensure cross-channel alignment
• Contribute to holistic digital marketing and media planning across Amazon, DTC, and key retail partners including Sephora
• Collaborate with finance, sales, and marketing teams to ensure strong operational execution and visibility into business performance

 

CRM & Customer Retention

• Own CRM strategy including email, SMS, and retention programs holistically across Amazon and DTC channels
• Develop customer journey strategies that drive engagement, repeat purchase behavior, loyalty, and customer lifetime value
• Partner with Brand/Product Marketing & Integrated Marketing Communications teams to ensure cohesive messaging across all touchpoints
• Monitor lifecycle performance metrics including retention, repeat rate, engagement, and LTV

 

Team Management

• Directly manage and develop two team members across digital marketing and ecommerce functions
• Foster a high-performance, collaborative, and entrepreneurial team culture
• Help build scalable processes, workflows, and capabilities to support continued business growth

 

Qualifications

• 10+ years of experience in digital marketing, Amazon, ecommerce, and growth leadership, preferably within beauty, fashion, or consumer brands
• Strong understanding of Amazon 1P, prestige retailer and digital marketing ecosystems. MUST have Amazon 1P experience.
• Deep expertise in full funnel paid media, performance marketing, affiliate strategy, ecommerce analytics, and digital channel management
• A scrappy, roll-up-your-sleeves mindset who thrives in fast-paced environments and working with high growth, indie brands with smaller budgets
• Proven track record driving revenue growth and digital business performance at scale
• Deeply hands-on in paid media, with experience scaling campaigns across platforms - owning both awareness/acquisition and retention
• Strong analytical, financial, and operational acumen
• Experience managing and developing high-performing teams
• Entrepreneurial, collaborative, and comfortable operating in a high-growth environment

Compensation & Benefits

• Salary Range: $180,000 - $205,000 annual, based on experience
• Medical, Dental, Vision insurance, health care & dependent care flex spending accounts
• 401k with company match
• Pet Insurance
• Paid Family Leave
• Company wellness allowance
• Generous amount of Company Holiday & PTO
• Generous product allowance

 

dae provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right and ability to work in the US.