Dae, Inc. Director of Amazon - Temp Leave Cover Remote · Part time

Apply for Director of Amazon - Temp Leave Cover

Dae is a clean and vegan hair care brand that was founded by Amber Fillerup in 2020. Inspired by the restorative powers of the Arizona desert and its botanicals, each of the products is intentionally made to deliver a sensorial experience. Dae’s essentials are simple, effective and are beautifully designed to elevate any daily hair ritual.

Role:                 Director of Amazon (Temp Leave Cover)

Location:        Remote

 

About dae:

At dae, we are a clean haircare brand that is rooted in scentsorial beauty and storytelling. Our name, dae, comes from the sun’s circadian rhythm, dawn, afternoon and evening. As the sun rises, shines and sets, the desert comes alive with dreamy aromas, textures and vibrant colors that inspire how our products look, smell and perform. We believe haircare should be as effortless, scentsorial and as beautiful as these daely moments.

Our team is small but mighty, made up of highly collaborative, creative individuals who value each other and work together to make our (big!) vision a reality. If you are a seasoned, highly strategic and solution-oriented operations professional with deep experience in the beauty industry and deep experience working with both Brick & Mortar Wholesale and eCommerce platforms… we would love to meet you!

 

The Opportunity:

This is a temporary/short-term paternity cover role (4 days weekly) that will be responsible for managing Dae Hair’s fast-growing, dynamic Amazon business. They play a critical role in overseeing all end-to-end considerations for the channel from forecasting to inventory management to advertising. This person must be adept in understanding ship-in and sell-thru forecasting processes to manage SKU availability and drive revenue. Additionally, the Director of Amazon will be tasked with all consumer-facing marketing tactics including p-page content management, review seeding, and advertising. Given the dynamic nature of the business, this person must be comfortable moving quickly and adapting the business plan to hit target. Previous Amazon 3P experience required. 

 

What you’ll do:

Account Management & Implementation

• Be the key point person for Amazon, managing the channel’s full funnel and liaising with the retailer as needed.
• Forecast both ship-in and sell-thru by unit to manage inventory levels and set overall revenue targets, in conjunction with the VP, from gross to net sales.
• For new SKUs, complete full set up process, both on the back end in Seller Central and on the front end with best-in-class p-page content and copy.
• Work closely with the Operations team on ship-in process, customer service inquiries, and returns considerations/costs to ensure full availability of product catalogue and minimal returns.
• Strategically merchandise the portfolio with data-informed virtual bundle combinations and SKU variants to increase UPT and AOV.
• Collaborate with the VP and other key stakeholders to share knowledge of the retailer (including account structure considerations) and keep the team up-to-speed on new initiatives and capabilities.
• Work with design team to create all assets for p-pages (including Carousel and A+ Content) and the Amazon Brand Store.

 

Advertising

• Set overall advertising strategy and budget recommendations. Communicate overall strategy and any testing initiatives to refine approach and budget.
• Hands-on management of the advertising budget and account with active optimizations by SKU depending on ROAS performance. Balance budget allocations across SKUs based on performance and overall marketing initiatives.

 

Analytics & Reporting

• Complete regular weekly, monthly, and quarterly reporting of key revenue, site, and advertising metrics, including relevant insights and tangible implications.
• Identify best-in-class analytics and planning tools for seamless management on the account and increased performance insight.
• Competitor Analysis: Review competitor products to identify potential advertising targets and set benchmarks for forecasting.

 

Compensation:

·      Hourly: $100 – 150 per hour, based on experience

·      4 – day per week

 

dae provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristics protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Candidates invited to work for us will need to demonstrate their right and ability to work in the US.