Client Acquisition & Digital Marketing Specialist
Location: Remote (Headquartered in Dallas, Texas)
Company: Custodio Advisory
Custodio Advisory is a full-service accounting and finance firm dedicated to empowering businesses and individuals with innovative financial solutions. We are seeking a motivated and results-driven Client Acquisition & Digital Marketing Specialist to join our team. This role is essential in driving lead generation, digital marketing initiatives, and fostering strong client relationships.
Note: While this role is primarily remote, candidates located near Dallas, Texas, or other key locations may be required to attend in-person networking events as needed.
Key Responsibilities:
Lead Generation & Client Acquisition
- Identify and generate new client leads through digital marketing campaigns, social media outreach, and targeted strategies.
- Manage incoming client inquiries, qualifying potential clients, and coordinating next steps.
- Conduct outbound communications (emails, calls, or social media messages) to nurture leads and convert them into clients.
Digital Marketing
- Develop, implement, and monitor digital marketing campaigns across multiple channels (social media, email marketing, SEO, paid ads).
- Create and schedule engaging content for social media platforms to increase brand visibility and engagement.
- Track and report on digital marketing KPIs to assess campaign effectiveness and suggest improvements.
- Collaborate with the team to maintain consistency in brand messaging and visuals.
Client Relationship Management
- Build and nurture strong client relationships through personalized communication and support.
- Respond to client inquiries promptly and professionally, ensuring a positive client experience.
- Maintain a CRM system with accurate records of client interactions and follow-up schedules.
Event Attendance
- Depending on location, attend in-person networking events, conferences, or client meetings to represent Custodio Advisory.
- Assist in organizing and promoting events to attract new leads and strengthen client relationships.
Performance Metrics & Bonus Component
- Meet or exceed lead generation and client acquisition targets.
- Achieve digital marketing campaign goals such as reach, engagement, and conversions.
- Earn bonuses based on performance metrics such as new client signups, campaign success, and revenue growth.
Qualifications:
- Proven experience in digital marketing, lead generation, or client acquisition roles.
- Strong understanding of social media platforms, digital marketing tools (e.g., HubSpot, Mailchimp, Google Ads, etc.), and analytics.
- Excellent written and verbal communication skills.
- Ability to multitask, prioritize, and thrive in a fast-paced, remote work environment.
- Proficiency in tools like Canva, Adobe Suite, or similar for content creation is a plus.
- Familiarity with accounting, finance, or professional services industries is a bonus.
- Willingness to attend in-person events or meetings based on location is required.
What We Offer:
- Competitive base salary with a performance-based bonus structure.
- Flexible remote working environment.
- Opportunities for growth and professional development.
- A supportive and collaborative team culture.
If you're passionate about digital marketing, enjoy building client relationships, and are excited to contribute to the growth of a dynamic accounting and finance firm, we’d love to hear from you!