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Senior Manager, ECommerce

Location: Remote

Classification: Full-Time, Exempt

Position Overview

The Senior Manager, ECommerce is responsible for leading Crunchi's ecommerce strategy and driving commercial performance across all online sales channels, including Crunchi.com, Amazon, TikTok Shop, and future retail ecommerce partners. This role owns the end to end online shopping experience, ensuring every customer interaction reflects Crunchi's premium brand positioning while maximizing conversion, revenue, customer engagement, and lifetime value.

Reporting to the Head of Marketing & Sales, this leader partners closely with internal cross functional teams and external agencies, retail partners, marketplace partners, and technology providers to execute an integrated ecommerce strategy that supports sustainable growth.

Why This Role Matters

This role is responsible for shaping Crunchi's long term ecommerce strategy and ensuring a consistent brand experience across every online point of purchase. As the company expands into additional marketplaces and retail partners, this position will lead ecommerce merchandising, digital shelf excellence, customer experience, and commercial performance across all channels.

Core Responsibilities

ECommerce Strategy (20%)

Develop and execute the ecommerce strategy across Crunchi.com, Amazon, TikTok Shop, and future retail ecommerce partners. Identify growth opportunities and align ecommerce initiatives with business objectives.

Merchandising and Customer Experience (20%)

Own onsite merchandising, navigation, search, collections, product detail pages, product recommendations, educational content, and conversion optimization.

Marketplace and Retail.com Management (20%)

Manage marketplace performance and support future retail ecommerce partnerships. Ensure consistent brand standards, optimized product content, ratings, reviews, and digital shelf excellence.

Product Launches and Commercial Planning (15%)

Lead ecommerce execution for launches, promotions, seasonal campaigns, pricing, inventory readiness, and merchandising across all online channels.

Analytics and Business Performance (15%)

Monitor ecommerce KPIs, analyze customer behavior, recommend improvements, and lead testing initiatives that improve revenue and customer experience.

AI, Technology and Innovation (10%)

Embrace AI, automation, and emerging ecommerce technologies as core business capabilities to improve the customer experience, operational efficiency, and business performance. Leverage AI-powered tools to enhance merchandising, personalization, website search, product recommendations, content development, conversion rate optimization, predictive analytics, reporting, and workflow automation. Maintain a strong understanding of ecommerce technologies, platform integrations, APIs, and marketing technology ecosystems to ensure systems work seamlessly together and support scalable business growth. Continuously evaluate new technologies and identify opportunities to improve the digital shopping experience.

Internal Partnerships

• Head of Marketing & Sales
• Brand Marketing
• Product Marketing
• Community & Brand Engagement
• Creative
• Operations
• Supply Chain
• Customer Experience
• Finance
• IT

External Partnerships

• Performance Marketing Agency
• Email/SMS Agency
• Amazon
• TikTok Shop
• Retail ecommerce partners

Leadership Competencies

• Strategic thinking
• Commercial acumen
• Customer focus
• Cross functional collaboration
• Project leadership
• Analytical decision making
• Innovation mindset

Required Qualifications

• Bachelor's degree in Business, Marketing, Ecommerce, Merchandising, or related field.
• Seven or more years of ecommerce leadership experience.
• Experience with Shopify, Amazon, and ecommerce marketplaces.
• Strong analytical, communication, and project management skills.
• Experience managing agencies and cross functional initiatives.

Preferred Qualifications

• Beauty or consumer products experience.
• Experience with TikTok Shop.
• Experience supporting retail ecommerce partners.
• Experience using AI enabled business tools.

Success Measures

• Ecommerce revenue
• Conversion rate
• Average order value
• Marketplace growth
• Retail ecommerce growth
• Customer lifetime value
• Digital shelf quality
• Customer satisfaction

Work Environment

This is a remote position requiring regular collaboration with internal teams and external partners through virtual meetings. Occasional travel may be required.

Equal Employment Opportunity

Crunchi is an equal opportunity employer committed to fostering an inclusive workplace where all employees are respected and valued.