Critical Mass Group Area Sales Manager Hermosa Beach, CA · Remote · Full time

The Area Sales Manager is responsible for growing and managing sales of the Company’s brands at current and new retailers in their area


Critical Mass Group works with some of the most innovative, exciting brands in the food and beverage space. Our extensive expertise, strategic relationships and relentless execution in sales and distribution provides our unique brands the foundation and pathway for sustainable growth. Our team of experts build outstanding brands.

We're hiring in the greater Orlando, FL area. The responsibilities for this position are as follows:

Job Summary:

  • The Area Sales Manager is responsible for growing and managing sales of the Company’s brands at current and new retailers in their area.

Responsibilities and Duties:

  • The Company will define the weekly sales route, which must be executed in strict accordance.
  • Learn and understand the unique attributes, pricing, promotions, and route to market for the Company’s brands.
  • Build and maintain relationships with accounts assigned to area by developing relationships with ‘gatekeepers’ and key stakeholders.
  • Provide excellent sales/customer service to achieve account satisfaction with the Company’s products.
  • Assure a high level of customer service by handling customer concerns and follow-up in a proactive manner via phone, email, and in person.
  • Develop and maintain relationships with local distributors and their reps, motivating them to grow the Company’s brands within their networks.
  • Participate in distributor kick offs, monthly meetings, and ride alongs to promote the company brands.
  • Develop and maintain relationships with local brand reps including setting up and leading productive ride alongs.
  • Use mobile electronic devices to accurately and timely compose and complete required forms and documents.
  • Report back progress, successes and challenges to management in timely manner.
  • Solicit and obtain orders for incremental sales of the Company’s brands by meeting face-to-face with store decision makers. Sell in displays, additional SKUs, additional facings, cold box placement and create other opportunities to grow volume throughout the area.
  • Survey assigned accounts to ensure that the Company’s products and POS are presented in a way to maximize customer sales and influence purchasing decisions of account owner/managers (including front-face products, properly labeled shelves, verifying that displays committed are on the floor and verifying correct pricing).
  • Utilize data and information regarding opportunities for increased profits and margins, survey product and inventory to identify opportunities for additional sales, provide samples to promote new product launches to obtain sales, and take orders for products which are to be delivered by the assigned distributor’s normal route salesman/delivery person.
  • Interact with owners/managers about displays and signage (interior + exterior) including confirming that all are current and correct. Use discussions about displays as an opportunity to increase sales. Inform owner/managers of current promotions and remove expired promotional materials. Educate buyers and sales teams within stores to encourage brand awareness on the sales level, so that they may better educate customers.
  • Conducting store audits with management to ensure merchandizing standards are adhered to and promotional programming is being executed.
  • Demonstrate a passion for all of the Company’s products.
  • Embrace our brand image and model the Company’s cultures, values, and behavior – always represents the Company in a positive and energetic manner!

Qualifications, Skills, and Education:

  • The Area Sales Manager should be passionate about food and beverages. He or she considers themselves an independent thinker and doer, and some who loves to introduce friends to new things they’ve discovered, especially food and beverages.
  • High school diploma or GED.
  • Passionate and results oriented individual who demonstrates persistence in the face of obstacles – ability to problem solve and innovate to succeed.
  • Strong planning and organizational skills along with excellent interpersonal, written/oral communication, and presentation skills.
  • Full competence with Microsoft Office (Excel, PowerPoint, and Word).
  • Proven ability to work independently as well as collaboratively.
  • Demonstrated ability to excel in a hands-on, fast paced entrepreneurial environment.
  • Highly adaptable and resourceful; proactive versus reactive.

Compensation includes a $50,000 base, a $6,000 car allowance + monthly bonus targets


$50,000 - $50,000 per year