About Us: Anchored in Santa Monica with crewmates across the U.S., Crew Finance is a specialized consulting firm providing fractional finance and accounting expertise to high-growth startups in Consumer, Tech, and SaaS. We serve some of the brightest emerging brands in the game — the kind you’ve seen at a celebrity-hosted pop-up or spotted in a hotel minibar and thought, “who’s behind that?” Working at Crew means wearing multiple client hats simultaneously. It’s dynamic, it’s varied, and it keeps things interesting. You won’t be doing the same thing for the same company forever. You’ll be doing smart, meaningful work across a portfolio of consumer brands that actually need you — and will feel it when you show up right.
You know what COGS should look like for a premium snack, beauty or apparel brand. You’ve untangled a trade spend deduction before most people have finished their morning coffee. And you’d genuinely rather talk about a DTC brand’s inventory than dig into another SaaS ARR schedule. Keep reading.
This Role Is For You If…
You’ve done real accounting - month-end close, inventory reconciliations, P&L reviews - and you’ve done it for brands that make physical things people actually buy. You’ve maybe even picked up a client’s product at a Whole Foods or Erewhon and felt a small, quiet sense of pride.
You like the chaos-to-clarity journey. Early-stage founders are brilliant at building brands and usually terrible at financial infrastructure. That gap doesn’t frustrate you, it’s the part of the job you find genuinely satisfying to fix. You’re principled about accounting and pragmatic about implementation. You’ve learned when to enforce and when to sequence.
You want to work across a portfolio of interesting, fast-moving consumer brands, not one enterprise client with five layers of approvals. You want variety. You want to matter. You want to know what your clients sell and actually care.
If that sounds like you, we might be your people.
What You’ll Actually Do
As Controller at Crew Finance, you own the financial operations and reporting for a portfolio of early-stage consumer brands. These are not clients with mature finance teams and established processes. They have big ambitions, lean infrastructure, and founders who are juggling seventeen things at once. Your job is to be the most reliable thing in their financial universe.
The Month-End Machine
CPG-Specific Work (The Real Stuff)
Founder Support
Systems & Infrastructure
What We’re Looking For
The CPG experience is non-negotiable. The startup instincts are what make you exceptional.
The Foundation (Required)
The Mindset (What Makes You Right for This)
The ideal candidate has probably walked into a grocery store, spotted a client’s product on the shelf, and felt something. That’s the job.
Why Crew
If this sounds like the role you didn’t know you were waiting for, we’d love to hear from you.
$140,000 - $150,000 per year