Crescendo Education Group, LLC Director of Marketing Remote · Full time Company website

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Director of Marketing 

About Crescendo Education Group:

Crescendo Education Group, LLC was established in 2014 to provide high quality professional learning experiences for educators to make grading more equitable—more accurate, bias-resistant, and intrinsically motivating—for every student. We are seeking a Director of Marketing to join our dynamic team to support schools and districts with the critically important work of improving how teachers grade.

The global pandemic put a bright spotlight on how many common grading practices undermine effective teaching and learning and harm students, particularly those in historically underserved groups. Crescendo Education Group provides services based on a groundbreaking book written by our CEO / Founder Joe Feldman titled Grading for Equity: What It Is, Why It Matters, and How It Can Transform Schools and Classrooms. Our organization has supported approximately 12,000 teachers and hundreds of schools / districts to implement improved grading practices. We have partnered with large districts such as New York City, Chicago Public Schools, and Los Angeles Unified School District, as well as smaller and medium-sized districts, independent schools, charter schools, and colleges and universities throughout the United States. Our mission compels us to continue expanding our reach so every student receives grading that supports effective learning and student success. 

The Role:

Crescendo Education Group is seeking a dynamic and experienced Director of Marketing to lead our marketing initiatives and drive growth. The Director of Marketing will play a pivotal role in developing and executing strategic marketing plans, enhancing brand visibility, and aligning marketing efforts with sales objectives. The ideal candidate is an accomplished marketing generalist who thrives working in a small, highly collaborative team. We are looking for a creative leader and problem-solver with a strong track record in integrated campaign development, content marketing, and driving revenue growth in the education sector. 

This role provides the opportunity to work alongside a visionary CEO and thought leader, make a meaningful impact in shaping the future of education, and professionalize our marketing function from the ground up.

Primary responsibilities include: 

• Marketing Strategy: Develop, prioritize, and execute comprehensive marketing strategies aligned with business objectives, including brand awareness, lead generation, pipeline growth, and customer engagement campaigns.
• Lead Generation and Nurturing: Implement multi-channel lead generation campaigns, leveraging inbound marketing tactics to drive traffic, engage prospects, and convert leads into productive sales opportunities.
• Sales & Marketing Alignment: Collaborate closely with sales teams to align marketing efforts with the purchasing cycle and customer journey, ensuring sales team enablement and a cohesive approach to driving revenue.
• Content Marketing: Lead the development of compelling content and thought leadership initiatives to drive growth and align with company objectives; this includes coordinating and managing CEO and expert team contributions, as well as leveraging client success stories to showcase Crescendo Education Group's value proposition.
• Digital Marketing: Oversee all digital marketing initiatives, including website management, SEO, email marketing, and social media. Utilize data-driven insights to optimize campaigns and drive lead generation.
• Marketing Analytics: Monitor and analyze marketing performance metrics to track ROI, identify areas for improvement, and make data-driven decisions to prioritize and optimize marketing efforts.

In this role, you’ll also work collaboratively with other team members to make decisions, guide and support the following activities:

• Marketing Infrastructure Optimization: Evaluate and optimize marketing and sales infrastructure, including websites, CRM systems, and marketing tools, to support growth objectives, empower customer-facing teams, and enhance customer experiences. This could include implementing new systems.
• Strategic Partnerships: Support CEO-led efforts to cultivate strategic partnerships and leverage partner marketing opportunities in conjunction with industry stakeholders, influencers, and organizations to amplify our brand reach and drive growth.
• Event Coordination: Prioritize, plan, and execute virtual webinars, conferences, and other events to engage our audience and showcase our expertise.
• Vendor/Consultant Management: Oversee and direct the work of outside consultants who support, guide, and contribute to marketing activities (e.g. web development, PR consulting, etc.) 

Qualifications:

An ideal candidate will possess the following skills and experience:

• Minimum 6 years of professional marketing experience, including at least 3 years in a B2B marketing role and in a management or leadership position
• Preference for marketing experience within K-12 services, ed-tech organizations, and/or working closely with a founder/thought-leader to drive market presence and growth 
• Exceptional at both marketing strategy/vision and execution of successful strategies that drive revenue growth
• Proven track record of success in content marketing, with a solid portfolio of written, visual, and/or multimedia content
• Proficiency in all key digital tools for social media management, content creation and analytics
• Analytical and results-driven, focused on maximizing ROI, lead generation, conversion, and data-driven improvement 
• Proficiency with marketing CRMs and project management platforms
• Clear and proactive communication skills – verbal and written
• Excellent collaboration, interpersonal, and relationship-building skills to ensure seamless interaction with internal and external stakeholders 
• Experience working in a small company or startup environment, with the ability to wear multiple hats and thrive in a dynamic workplace 
• Strong team leadership and collaboration skills, with the ability to inspire, align, and motivate cross-functional teams
• Excellent organizational skills with the ability to handle multiple tasks and projects with competing priorities and tight deadlines
• Can-do approach working collaboratively with colleagues or as an independent contributor, ready to roll-up your sleeves and contribute where the need is
• Self-directed and highly productive as part of a fully remote work team
• Bachelor's degree in Marketing, Communications, or related field

Other information:

• Location: Fully remote position, preference for those living in states where we already have employees: CA, OR, CO, AZ, GA, MD, VA
• Travel: 2-3x a year for company off-sites and occasional travel to clients or events
• Target salary range: $110,000 - $120,000 depending on experience

What you’ll receive: 

• Flexibility and a remote-first workplace
• All federal holidays, including extended time off during December
• Medical, Dental and Vision insurance (100% Paid Employee Coverage, 50% for dependents)
• Health and Dependent Care Flexible Spending Account
• 401(k) retirement plan with automatic company contribution
• Professional development reimbursement
• Phone/technology monthly reimbursement
• Home office setup stipend

Date posted: September 13, 2024

Applications will be reviewed on a rolling basis.