Position: Marketplace Marketing Strategist
Company Overview: Channel Key is a fast-growing tech enabled eCommerce Agency that helps brands and manufacturers maximize their revenue, profit, and brand control on Amazon. We are fully remote! We are looking for talented individuals that are growth-minded and want to work in a fast-paced remote work environment serving amazing consumer brands.
We are looking for a detail-oriented individual that can think strategically and has a passion for delivering top-level service. The individual must possess the candor to have effective conversations; have excellent analytic and organizational skills, and the ability to work independently in a demanding and ever-changing environment. This is the nature of eCommerce!
Channel Key has built a culture upon 6 KEY values:
Own Everything
Positivity Is a Choice
Purposeful Proactiveness
Root The Problem
Always Delight
Honest & Effective Communication
We embody these values not only in our service, but in everything we do. We only seek team members who care about people, culture, and want to work for a company that mandates a fun and positive work environment.
Job Location: Fully Remote
Headquarters: Las Vegas
Job Type: Full-time
Schedule: 8 hours - Monday to Friday
Essential Duties and Responsibilities:
- Responsible for the Amazon Advertising Strategy for your book of business.
- Create, manage, and optimize Amazon PPC campaigns, including keyword research, ad copy optimization, bid adjustments, and audience targeting to meet brand goals.
- Define and analyze primary KPI’s based on strategies (ACoS and =CVR versus NTB and Top-of-Search) and refine strategies to improve efficiency and drive results.
- Regularly test and refine campaign settings, ad copy, and targeting strategies to enhance performance.
- Work with the Sr. Marketers, Brand Management, and Creative teams to implement strategies and creative assets.
- Provide and present regular performance insights, learnings, and recommendations to internal team and clients
- Follow SOPs while identifying opportunities for process enhancements to streamline execution and improve outcomes.
- Directly manage campaigns, ensuring high-quality results and troubleshooting any discrepancies.
- Proactively research new Marketing Strategies and Tactics.
- Create and implement Promotional Schedules
Requirements/Qualifications:
- 2-3 years in managing Amazon PPC campaigns, preferably in high-growth e-commerce environments (Amazon).
- 1-2 years experience managing Walmart, Target+ and other Marketplaces preferred.
- Familiarity with ad management platforms like Pacvue and proficiency with Seller/Vendor Central reporting.
- Strong analytical mindset with the ability to interpret data, optimize campaigns, and implement strategic changes.
- Excellent communication, client presentation, and collaboration skills.
- Familiarity with Amazon DSP and Off-Amazon PPC campaigns is a plus.
- Self-Starter with ability to thrive in fast-paced, autonomous environments.
- Proficient in Excel, PowerPoint, and general PC operations.