Champion Management Group, LLC Director of Digital Media Dallas, TX · Full time Company website

Apply for Director of Digital Media

Key Responsibilities

Departmental Leadership and Team Management

• Manage and direct integrated Paid (B2C) and Franchise Development (B2B) Digital Media departments, encompassing:
• Paid digital advertising strategies and campaigns
• Consumer and franchise development digital media
• Lead digital media teams by:
• Inspiring and motivating team members
• Providing essential tools, training and professional development
• Removing operational roadblocks
• Conducting performance reviews and evaluations
• Mentor and guide digital team members
• Foster a collaborative and innovative team culture

Strategic Digital Media Development

• Develop and implement comprehensive digital media strategies focused on: 
• User acquisition
• Lead generation
• User retention across paid media channels
• Oversee paid media campaign execution, including:
• Display advertising
• Search media
• Media advertising
• Programmatic advertising

Business Development and Client Strategy

• Support agency business development efforts by:
• Driving new client acquisition for digital services
• Cross-selling digital services to existing clients
• Serve as the primary point of escalation for internal and external digital media requests
• Collaborate cross-functionally with other department leads to ensure:
• Integrated, cohesive multi-service strategies
• Alignment with overarching client strategies

Innovation and Continuous Improvement

• Stay current with emerging digital media technologies and trends
• Develop and document paid media best practices
• Bring creative vision and innovative approaches to digital storytelling
• Provide strategic recommendations based on:
• Industry trends
• First and third-party data insights
• Market research and audience analysis

Performance and Budget Management

• Manage digital media budgets with a focus on:
• Maximum effectiveness
• Optimal budget allocations
• Measurable ROI/ROAS/CTRs
• Track and deliver comprehensive digital media analytics and market insights
• Develop content frameworks and product narratives that support strategic recommendations

Qualifications

Required

• Bachelor's degree in media, Communications, Digital Media, or related field
• Minimum 5 years of experience in digital media
• Proven track record of successfully leading and developing digital media teams
• Demonstrated ability to manage, mentor and develop 5+ direct reports
• Expert-level knowledge of digital media platforms and technologies
• Building and motivating high-performing teams
• Strong analytical and strategic planning skills
• Demonstrated success in managing complex digital media campaigns

Preferred

• Master's degree in communications or related field
• Experience in PR, digital or communications agency environment

Technical Skills

• Paid media campaign management
• Marketing analytics
• Content management systems
• Digital advertising platforms
• Web analytics tools
• CRM software
• Performance management tools

Soft Skills

• Strategic leadership
• Team motivation and development
• Emotional intelligence
• Conflict resolution
• Creative problem-solving
• Adaptability
• Excellent communication
• Data-driven decision making

Equal Opportunity Statement

Champion is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

*Note: This job description is subject to periodic review and may be modified to reflect the evolving needs of the organization.