Careers
Marketing Manager
Los Angeles, CA
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Remote
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Full time
Pixel Canvas is looking for a data-driven, analytical, and customer-centric Marketing Manager. You’re a generalist who is experienced with demand generation practices and marketing operations, and have a good understanding of pipeline analytics and marketing program analytics to help drive greater overall ROI. The ideal candidate blends meaningful experience in performance marketing with a deep understanding of the many ways Freemium and product-led growth strategies can help drive not only demand creation, but also enhancements to the entire customer journey, user experience, and brand presence. The Marketing Team is a key player for Pixel Canvas to steer the right course, and guide the Sales, Client Services, Tech, Product, and Operations teams to maximize profits and scalability. As an early member of the fast-growing start-up, you’ll lead cross-functionally to build and shape the overall marketing strategy and growth. We believe the Metaverse industry has so much potential, and we’d love to meet you if you have the skills, passion, and proactive attitude to make an impact with us!
Description
Job Responsibilities
- Translate business questions into analytical projects. Lead these projects and collaborate with cross-functional teams (product, designs, sales, client services, business operations, data) to develop an analytics framework, standardized growth marketing metrics, and KPIs for the organization.
- Build dashboards and lead weekly pipeline, and monthly/quarterly business reviews with internal stakeholders.
- Establish positioning, identify potential customers/clients/users, and develop marketing plans with specific objectives (ex: acquisitions, retention…etc) across different channels and segments
- Analyze customers and users regarding insights, trends, feedback, and behaviors. Know how to leverage data and metrics, then execute testing plans to locate potential issues, optimize the user experience and platform performance, and improve engagement and conversion rates.
- Conduct pricing research and market analysis, find/estimate potential competitors, then leverage the information to adjust marketing best practices and go-to-market strategies to maximize gains and market share
- Generate qualified leads and apply demand generation practices. Support the Sales Team to grow MRR, and develop sales funnels and scalable pipelines
- Manage all public-facing communications and copywriting, including content creation and marketing, social media, PR releases, websites, blogs, emails, promotional events, advertising, and all marketing-related campaigns to reinforce long-term brand objectives and drive qualified traffic
- Build strategic relationships and partner with key industry players, potential partners, agencies, and vendors
- Understanding the financial aspects – developing budgets, expenditures, R&D budgets, RoI, and profit-loss predictions
Qualifications
- 3+ years (or equivalent) experience of growth, product, or campaign marketing experience in a SaaS environment working with cross-functional teams.
- Proven experience analyzing and testing data, demand generation, and user-centric marketing operations
- Strong analytical and problem-solving skills. Must be very data and metrics-driven. Able to synthesize raw data into meaningful campaign optimization strategies, and usable product or service specifications. Able to measure ROI and impact on the business
- Solid knowledge of website analytics tools (e.g., Google Analytics). Basic SQL scripting is a big plus
- Must have a strong working knowledge of marketing tools like Salesforce/Hubspot CRM, ABM ad technologies, sales tracking tools, etc.
- Strong project management, attention to detail, multitasking, and decision-making skills
- Effective written and verbal communication skills and adaptable communication style for interacting with team members, upper management, and clients
- Experience in leveraging digital marketing, social, mobile, and new media to engage prospects.
- Able to travel and participate in events sometimes to support the Sales Team
- Must be based in Southern California, able to work hybrid in Los Angeles.
- Understanding Metaverse, NFT, Tokenomics, DAOs, White Papers, Web3 industry, and Blockchain technology is a big plus.
Benefits
- Base salary + bonus
- Employee Stock Ownership Plan
- Platinum medical, dental, vision, and life insurance. Employees don’t need to pay out of pocket!
- Unlimited PTO policy
- National Holidays off
- Monthly happy hour stipends
Contact Us
Have questions? Please send your resume and contact us at [email protected]
Visit our website at pixelcanvas.com
Salary
$50,000 - $80,000 per year