CARBON REAL ESTATE INVESTMENTS LLC
Marketing Analytics Specialist
Remote
·
Contractor
Carbon is seeking a highly analytical and detail-oriented Marketing Analytics Specialist to join our team. This role is critical in driving data-informed marketing strategies by analyzing campaign performance, optimizing paid advertising efforts, and delivering actionable insights that support our mission to acquire, improve, and operate multifamily properties. The ideal candidate will be proficient in marketing analytics tools, skilled in interpreting complex data sets, and passionate about leveraging data to maximize return on investment and enhance overall marketing effectiveness.
Description
Key Responsibilities
- Collect, analyze, and interpret marketing data from multiple channels including paid ads (Google Ads, Facebook Ads, etc.), email marketing, social media, and website analytics.
- Develop, maintain, and optimize dashboards and reports to track key performance indicators (KPIs) such as impressions, clicks, conversions, cost per acquisition (CPA), and return on ad spend (ROAS).
- Identify trends, patterns, and opportunities within complex datasets to inform and optimize marketing campaigns.
- Conduct A/B testing and campaign segmentation analysis to improve targeting and creative performance.
- Collaborate closely with marketing, acquisitions, and operations teams to align analytics insights with business objectives.
- Present clear, concise, and actionable reports and recommendations to senior management and marketing leadership.
- Ensure data accuracy and consistency by designing and implementing robust analytics processes and quality controls.
- Stay current with industry trends, analytics tools, and best practices to continuously improve Carbon’s marketing measurement capabilities.
- Manage and optimize Google Analytics and Google Tag Manager implementations to ensure precise tracking and reporting of marketing activities.
Qualifications
- Bachelor’s degree in Marketing, Business, Statistics, Data Science, or a related field.
- Proven experience (3+ years preferred) as a Marketing Analytics Specialist, Marketing Analyst, or similar role with a focus on paid media analytics.
- Strong proficiency in Google Analytics and Google Tag Manager, including setup, configuration, debugging, and optimization.
- Strong proficiency with other analytics and advertising platforms such as Google Ads, Facebook Ads Manager, Tableau, or Google Data Studio.
- Advanced skills in Excel and data visualization to create insightful reports.
- Experience with statistical analysis, predictive modeling, and data-driven decision-making.
- Excellent communication skills with the ability to translate complex data into understandable and actionable insights.
- Detail-oriented with strong organizational and time management skills to handle multiple projects and deadlines.
- Knowledge of real estate or multifamily investment marketing is a plus.
Benefits
- Competitive salary based on experience
- 10 days PTO
- Professional development opportunities
- Remote and flexible work environment
Salary
$1,200 – $1,500 monthly, based on experience.
Equal Opportunity Statement
Carbon is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary
$1,200 - $1,500 per month