Director of Communications and Marketing

About Carbon Mapper

Carbon Mapper is a non-profit organization based in Pasadena, CA with the mission to drive greenhouse gas emission reductions by making methane and carbon dioxide data accessible and actionable. We leverage remote sensing technology to detect, pinpoint, and quantify methane and carbon dioxide (CO2) emissions at the scale of individual facilities. All of our methane and CO2 data is made publicly available for non-commercial use on our Carbon Mapper Data Portal to provide decision-makers with the information they need to prioritize and take mitigation action.

Carbon Mapper also works with stakeholders and decision makers to fill data gaps, lead on cutting edge science, collaborate to drive reductions, and advance education and insights on emissions globally. To do this, we work with partners to leverage a constellation of satellites. Data from these satellites will offer the next major step in scaling up the organization's robust data portal featuring thousands of direct observations of global methane and CO2 super-emitters.

To learn more about Carbon Mapper, please visit us at https://carbonmapper.org. To view our data, please visit us at https://data.carbonmapper.org.

About The Role

Carbon Mapper is seeking a senior Director of Communications and Marketing to help connect the organization's data and insights to the stakeholders capable of driving climate action.

As the senior Director of Communications and Marketing, you will play a pivotal role in shaping and executing our communication strategy, growing brand awareness, and ensuring our mission, impact, and value are effectively communicated to various stakeholders. This role requires exceptional writing abilities, a deep understanding of public and media relations, experience collaborating with diverse stakeholders, and a passion for leveraging digital content to drive engagement and impact.

Essential Duties and Responsibilities

Design and Implement Communications Strategy

•  Design and implement a comprehensive global communication and marketing strategy for Carbon Mapper, including for high impact data-to action initiatives in sectors such as oil and gas and waste as well as increasing awareness of our open data platform.

•  Demonstrate ability to craft comprehensive and effective strategies while navigating ecosystem, sector-specific, and partner dynamics to ensure alignment and manage sensitivities.

Own Brand Positioning, Audience Strategy, and Product Marketing

•   Define and evolve Carbon Mapper’s brand positioning and value proposition, ensuring our story is distinct, credible, and resonant across policymakers, industry, funders, media and the public. Including optimizing

•   Develop and lead audience and stakeholder messaging strategy – segmenting key audiences, understanding their needs and motivations, and tailoring messaging, channels, and content to reach and engage each effectively.

•   Drive measurable growth in engagement and adoption of Carbon Mapper data, from first discovery through active, repeat use of the data portal, APIs, and reports, and define the metrics to track that growth.

•    Lead storytelling and product marketing for Carbon Mapper’s data and technology, working across Impact,Product, Science, and other teams to translate our work into compelling, audience specific narratives and value propositions that grow awareness, understanding, and adoption - including optimizing our content and digital presence for both traditional search (SEO) and AI driven discovery (GEO) so our data and expertise surface wherever audiences are looking.

Drive Narrative and Thought Leadership

•  Proactively insert Carbon Mapper into timely and relevant conversations requiring active understanding and tracking of climate policy, science, politics, and industry trends.

•     Establish metrics to rigorously evaluate campaign effectiveness and continuously optimize strategy. Anticipate key developments in sector to strategically position Carbon Mapper’s voice in a timely way to ensure impact

•     Lead the development of content strategies across various platforms, driving engagement, amplifying our message, and increasing visibility. Create compelling written content, including press releases, blog posts, op-eds, and other materials, ensuring consistency in messaging and branding.

•   Lead on the development, promotion, and protection of Carbon Mapper’s brand, including brand guidelines, branded templates for internal and external use, and brand activations.

•  Ensure consistent messaging and alignment across internal and external communications efforts and in alignment with Carbon Mapper leadership.

Coordinate with External Partners

•   Coordinate strategy and messaging with key partners, philanthropic donors, and Carbon Mapper teams.Support Carbon mapper spokespersons to maximize media opportunities at major forums such as COP, AGU, and regional climate weeks, among other opportunities.

Campaign Design and Execution

•    Lead on global media relations, including maintaining and building a portfolio of press and media contacts for Carbon Mapper, resulting in an increase in overall press coverage across overall press coverage including mainstream print media and TV appearances, and promotion of Carbon Mapper’s expertise and leadership in the methane monitoring and climate action ecosystem.

•    Lead on high-impact campaign development for global audiences. Partner with science and impact teams to design effective communications campaign plans that focus on where Carbon Mapper data can have and is having an impact on reducing methane emissions.

•    Collaborate closely with cross-functional internal teams to identify messaging strategies and produce accessible and engaging content.

•    Provide communications and logistics support for Carbon Mapper events, virtual and in person, as necessary.

Team Management, Budget, and Success Measurement

•    Lead, coach and grow a small team of communication professionals, setting priorities, providing feedback, and developing team members’ skills.

•    Assess and grow Carbon Mapper’s use of consultants and agency partners to support a growing globalCommunications strategy focused on building Carbon Mapper’s voice and reputation as a trusted, independent source on methane emission data and data-to-action partner.

•    Develop and manage the Communications Department budget – including coordinating across departments.

•    Rigorously assess quality, strategic fit, and cost-effectiveness of content and strategies, ensuring alignment with Carbon Mapper’s editorial and brand standards.

•    Monitor and analyze communication efforts, leveraging metrics and insights to refine strategies, optimize performance, and drive continuous improvement. Provide regular reports to Carbon Mapper’s SeniorLeadership team on effectiveness of Carbon Mapper’s communications strategies.

Minimum Qualifications (Knowledge, Skills, and Abilities) Must-Have Skills & Experience:

• 15 years of experience in a communications and marketing role preferably at an environmental, climate or earth science/research nonprofit or another mission-based research organization or institution. Including5+ years in leadership roles managing a team.
• Demonstrated experience leading Communications and Marketing functions including proven success in developing and executing strategic communications campaigns for national and global audiences, including experience managing complex partnership structures.
• Exceptional writing and storytelling skills, with the ability to shift between technical and lay audiences, and comfort translating complex environmental science, measurement, and satellite/remote-sensing data into accessible public narratives.
• Strong understanding of a variety of issues including climate change, greenhouse gas mitigation and methane emissions and a commitment to Carbon Mapper's mission.
• Ability to juggle multiple projects and deadlines, manage competing projects and urgent deliverables in a fast-paced, dynamic environment.
• Strong understanding of media relations, with a track record of successfully pitching stories, securing coverage, and managing media relationships.
• Experience working collaboratively with cross-functional teams and external partners to achieve shared objectives.
• Demonstrated expertise in developing and implementing digital content strategies, including social media, events and webinars, email, and website management.
• Excellent interpersonal and communication skills, with the ability to effectively engage and influence stakeholders at all levels.
• Proven leadership in fast-growing environments, adept at guiding teams through change and innovation-management experience preferred.

Location

Carbon Mapper is headquartered in Pasadena, California, but we embrace the virtual office and are continuing to grow our team across the United States.

Compensation

The total compensation for this opportunity includes a base salary range of $200,000 – $230,000. This is our target compensation range and is subject to multiple factors including level, experience, and location. As you go through our interview process, our recruiter will work with you to identify a competitive base salary within the proposed range.

Benefits

As a Carbon Mapper employee, you will have access to a wide range of benefits including affordable health coverage (medical, dental, vision), a generous time-off policy, professional development, and more.

To apply, please visit us at https://carbonmapper.org/about/careers

Carbon Mapper is an equal opportunity employer that believes a diverse team will not just lead to a better working environment, but will also help us create better products and services.