CampusESP, Inc. Content Marketing Manager Remote · Full time

We’re looking for a high energy marketer to lead our content strategy. From scheduled creative communications to special edition releases, you’ll build and own a content engine, managing an internal newsroom and helping spread the word to prospects and customers. You’ll be a crucial member of our team building brand awareness in our market, using powerful storytelling to generate leads, celebrate customers, and create excitement. You’ll report to the Vice President of Marketing and work in collaboration with the entire company.

Description

Content Marketing Manager – Philadelphia, PA


We’re looking for a high energy marketer to lead our content strategy. From scheduled creative communications to special edition releases, you’ll build and own a content engine, managing an internal newsroom and helping spread the word to prospects and customers. You’ll be a crucial member of our team building brand awareness in our market, using powerful storytelling to generate leads, celebrate customers, and create excitement. You’ll report to the Vice President of Marketing and work in collaboration with the entire company.


Our perfect candidate will combine thoughtful strategy and a deep understanding of the information our audience craves with creative flair and fun, surprising elements. They’ll be an organized planner who can also spot opportunities in the moment and respond to them. You try new things, push the envelope a bit, but know to look to the real results to determine success. You’ll enjoy finding exciting new ways to amplify our message and be the ultimate cheerleader behind the megaphone connecting colleges and universities with CampusESP.


This role is ideally based in the Philadelphia area but can be remote in the following states: AL, AR, CT, GA, IA, IL, MA, MO, NC, NJ, NY, OH, PA, RI, SC, WV


Your daily adventures will include:

  • Serving as the in-house editor of our content engine, working across departments to brainstorm topics that will resonate with our various audiences 
  • Creating super-engaging content that showcases not only our product, but our clients’ successes and best practices, positioning us as the leader in the family engagement and higher education spaces 
  • Developing the various distribution channels at your disposal, from our website blog to our webinar series to our newsletter to social media, as well as identifying new and fun ways to communicate with prospects and customers
  • Building and enhancing sales content, materials, and tools to enable pipeline growth and velocity
  • Harnessing content to build nurture cadences and programs that foster relationships with new leads and drive them to pipeline
  • Being a joint owner of key marketing metrics and continually developing strategies to meet and exceed plans for company growth


Qualifications:

  • You have 7+ years of marketing experience, ideally in B2B (higher education and/or SaaS experience a plus).
  • You have strong writing skills; not only can you hook someone with a good story, you can turn more complicated and data-heavy information into an understandable, even enjoyable read.
  • Demand gen is your jam. You get the concept of providing value first and pushing a product second, and know if you do the first well, the second comes easier.
  • You have managed content marketing campaigns from start to finish — strategy to creation to distribution to analytics.
  • You love to think outside the box. Why do the same old thing when you can bring something exciting and surprising to life?


What now?

Glad you asked. If doing all that and helping a startup grow sounds exciting to you, we want to hear from you. Please submit your cover letter, resume, and portfolio for consideration. Someone on our team will get back to you as soon as possible.