Business Bricks helps brands stand out in a world of forgettable swag. We create custom, buildable brick kits that transform logos, products, and spaces into interactive brand experiences used for corporate gifting, events, and employee engagement. Trusted by companies from startups to Fortune 1000 organizations, we combine creative design, scalable production, and seamless fulfillment to deliver high-impact, memorable experiences that people actually keep, display, and talk about.

Job Description

Performance Marketing Specialist: Brava Brands (Business Bricks & Brick Loot)

About the companies

Brick Loot is a forward-thinking building brick company dedicated to designing and selling creative, high-quality brick sets that push the boundaries of what's possible in the space. From original set designs to unique builds that inspire builders of all ages, we are passionate about innovating the future of the building brick industry and bringing fresh, imaginative experiences to our customers around the world. Business Bricks is our B2B arm, partnering with companies to create custom brick experiences, branded builds, and corporate gifting solutions.

As our Performance Marketing Specialist, you will own paid advertising across both brands — driving direct-to-consumer growth for Brick Loot and generating qualified B2B leads for Business Bricks.

Key Responsibilities

Paid Advertising & Campaign Management

● Plan, build, launch, and manage paid campaigns across platforms, including Meta

(Facebook/Instagram), Google, LinkedIn, TikTok, and others as relevant

● Run D2C campaigns for Brick Loot focused on customer acquisition, retention, and

revenue growth

● Run B2B campaigns for Business Bricks focused on lead generation, pipeline

development, and brand awareness among business buyers

● Manage and optimize campaigns continuously, including audience targeting, bidding

strategies, ad creative, and budget allocation

● Ensure budgets are being spent efficiently and performance goals are being met across both brands

Reporting & Analytics

● Own weekly performance reporting across all paid channels, presenting key metrics and KPIs to leadership in a clear, actionable format

● Analyze campaign data week over week to identify trends, opportunities, and areas for improvement

● Track and report on metrics including ROAS, CPA, CPL, CTR, conversion rates, and

pipeline contribution

● Maintain dashboards and reporting systems to provide ongoing visibility into paid media performance

● Translate data into insights and recommendations that inform strategy

Strategy & Optimization

● Develop and refine paid media strategies tailored to the distinct goals of a D2C brand

and a B2B brand

● Conduct A/B testing on ad creative, copy, audiences, and landing pages to continuously improve performance

● Stay current on platform updates, industry trends, and best practices in performance

marketing

● Collaborate with the marketing & sales team to ensure paid efforts are aligned with

broader campaigns and initiatives

Email Marketing Support

● Assist with email marketing campaigns as needed, including audience segmentation,

scheduling, and performance reporting

● Support list management and basic automation workflows in coordination with the

broader marketing team

Qualifications

Required

● 2–4 years of hands-on experience managing paid media campaigns, with demonstrated results

● Proven experience running both B2B and D2C paid campaigns (B2B experience is

especially important)

● Deep proficiency in Meta Ads Manager and Google Ads; LinkedIn Ads experience

strongly preferred

● Strong analytical skills with the ability to interpret data, identify patterns, and make

optimization decisions

● Experience building and presenting weekly performance reports and KPI dashboards

● Familiarity with tracking, attribution, and pixel/tag implementation

● Highly organized, self-directed, and comfortable managing multiple campaigns and

budgets simultaneously

Preferred (Not Required)

● Experience with TikTok Ads or other emerging paid platforms

● Familiarity with email marketing platforms (Klaviyo, Mailchimp, etc.)

● Experience using Google Analytics, Triple Whale, Northbeam, or similar analytics tools

● Knowledge of landing page optimization and CRO principles

● Experience marketing in e-commerce, consumer products, or the B2B gifting/branded merchandise space