Brand Builders Group exists for one reason: to help mission-driven messengers build a reputation that creates real impact. We believe your reputation is your greatest asset, and when it’s built with integrity, it becomes the engine for everything else: trust, influence, income, and long-term legacy.

Founded in 2018 by Rory and AJ Vaden, Brand Builders Group is one of the most respected personal brand strategy firms in the world. We work with authors, speakers, and entrepreneurs, from early-stage builders to globally recognized leaders, to help them clarify their message, grow their platform, and monetize their expertise in a way that aligns with who they are.

But what makes this company different isn’t just what we do...it’s how we do it. We are a team of service-driven individuals who care deeply about our clients and about each other. We believe in doing meaningful work, telling the truth, taking ownership, and growing continuously. We move fast and we operate with the belief that relationships matter more than transactions.

If you join Brand Builders Group, you won’t just be joining a company, you’ll be joining a mission to help people find their voice, share their message, and change lives.

What You’ll Do 

Run Brand Strategy Calls 

• Conduct structured one-hour Brand Strategy Calls (consultative sessions where you identify what someone is building, where they’re stuck and whether BBG is the right partner for their journey) following the BBG sales methodology 
• Identify prospect goals, challenges, and brand opportunities with genuine curiosity 
• Present the appropriate BBG program and guide qualified prospects through enrollment 

Own Your Pipeline 

• Manage your full pipeline from first contact to enrolled client with daily discipline 
• Follow up with leads who started but didn’t complete an application, scheduled but didn’t attend, or attended but didn’t enroll 
• Conduct 15–30 minute follow-up calls to handle objections and support decision-making 
• Manage post-sale client relationships to ensure smooth onboarding and generate referrals 

Fill Your Calendar Proactively 

• Follow the process to reach out to all assigned leads daily to invite them to set up their Brand Strategy Call 
• Attend all lead conversion webinars and actively work the chat to convert attendees in real time 
• Run a minimum of 20 new strategy calls per week through proactive outreach and follow-up 

Operate with Professionalism 

• Maintain accurate, real-time lead status in CRM after every interaction with detailed notes 
• Process all sales including payment, contracts, and client intake 
• Manage Calendly scheduling, availability, and reschedules with care and consistency 

Who You Are 

• Intrapreneurial — you treat this role like your own business, with high ownership and high accountability.  
• A relentless self-investor — you seek out personal development, read voraciously, and always look for ways to improve your skills; growth isn’t a goal for you, it’s a lifestyle 
• Deeply inquisitive — you ask great questions, make people feel genuinely heard and understood.   
• Relationally intelligent — you build trust quickly, have the ability to pick up on non-verbal cues, and help people come to a decision in an efficient manner 
• Disciplined and self-directed — you take pride in your pipeline health, and you hold yourself to a high standard of excellence that others don't have to set for you 

You Have Experience That Looks Like 

• 3 – 5+ years of commission-based sales experience in a consultative, relationship-driven environment 
• A track record of closing high-ticket offers  
• The kind of listener who remembers what people said three calls ago and makes them feel it 
• CRM proficiency (Keap, GoHighLevel, HubSpot, or equivalent) and familiarity with systems like O365/Teams and Calendly working in a virtual sales environment 
• A history of managing your own calendar and workload with autonomy, initiative and self-accountability 
• Experience selling coaching, consulting, and/or membership programs and private 1:1 intensives 

Compensation & Benefits 

This is commission-based role with a base salary and strong earning potential.  

A few of the benefits you can expect: 

• Base Salary 
• Per Sale Commission Plan  
• Health, dental, and vision insurance 
• 401(k) with up to a 5% company match after (activates at month 13 of employment) 
• Unlimited PTO  
• $100/month Bring Your Own Tech stipend 
• $500 Annual Growth Fund to support ongoing learning and development 

Culture & Team Experience 

At BBG, we know each other well, care about each other personally, and intentionally create space for connection beyond just getting work done. We move quickly in a lean environment, which means we embrace quick pivots when needed, proactively innovate, and require a high level of ownership. Nashville-based team members gather for quarterly socials and community give-backs, and twice a year the entire company comes together for multi-day meetings focused on planning, connection, and service.