BNA is looking for a dynamic and results Marketing & Customer Success Manager. This role involves overseeing our marketing efforts and ensuring the success and satisfaction of our valued customers. The ideal candidate will be a strategic thinker with a strong background in marketing and customer relationship management, possessing the ability to drive growth, engagement, and exceptional customer experiences.
- Develop and execute comprehensive marketing strategies to enhance the firm's brand visibility, attract new clients, and retain existing customers.
- Create and manage marketing campaigns across various channels, including digital platforms, social media, email marketing, and traditional channels.
- Liaison with website developers to make sure website is kept up to date.
- Collaborate with internal teams to create compelling content, including articles, white papers, webinars, and other resources that showcase the firm's expertise.
- Monitor marketing performance metrics, analyze data, and make data-driven adjustments to optimize campaign effectiveness.
- Liaison with local college to help with recruiting
- Cultivate and maintain strong relationships with existing customers by providing additional touch points to make sure they feel taken care of.
- Proactively engage with customers to provide strategic advice, identify opportunities to add value, and address any concerns or issues.
- Monitor customer satisfaction levels, gather feedback, and implement strategies to improve overall client experience and retention rates.
- Collaborate with the accounting team to ensure seamless communication and alignment of services with client expectations.
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience (3+ years) in marketing and client relationship management, preferably within a professional services or accounting firm.
- Strong understanding of marketing principles, digital marketing strategies, and lead generation tactics.
- Excellent communication and interpersonal skills, with the ability to build rapport and credibility with customers.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Proficiency in marketing analytics tools, CRM systems, and Microsoft Office Suite.
- Exceptional organizational skills and ability to manage multiple projects and priorities simultaneously.
- Creative thinker with the ability to innovate and adapt strategies to changing market dynamics.
- Knowledge of the accounting industry and its trends is a plus.
- Competitive salary
- Comprehensive health, dental, and retirement benefits.
- Professional development opportunities and training programs.
- Collaborative and inclusive work environment.
- Opportunity to contribute to the growth and success of a reputable accounting firm.
If you are a strategic thinker with a passion for marketing and client success, and you thrive in a dynamic and client-focused environment, we invite you to apply for this exciting role. Join our team and play a pivotal role in shaping the future of our firm's growth and client satisfaction.