Role: Key Account Manager (Central)
Portfolio: All Chain and Off-Premise Accounts (“National Accounts”) located in the Territory
Territory: the Central region – which is comprised of Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, Nebraska, North Dakota, Ohio, South Dakota and Texas (collectively, “Central”)*
Compensation: Base Salary ($100,000 - $130,000) + Bonus (up to 30% of Base Salary ) + Benefits (Medical, Dental, Vision with 50% copay, Unlimited Paid Time Off)
Job Type: Full-Time Employee
Work Location: Remote (with willingness to travel)
Home Location: Chicago, Cincinnati, Houston or Austin preferred
Overview: The Key Account Manager (Central) (“Role”) is a full-time employee and key member of the Sales Department who reports directly to the VP of National Accounts. The Role is primarily responsible for creating and leading execution of a strategy that results in effective placements at National Accounts within the Central in collaboration with sales, marketing and ops colleagues.
Responsibilities
- Know Your Business
- Train and educate yourself regarding Best Day Brewing’s product portfolio and related merchandise and marketing materials and programs.
- Be and stay informed regarding the National Accounts’ Annual Business Plan set forth by the VP of National Accounts.
- Educate yourself regarding existing and potential National Accounts’ (Central) product offerings, physical locations, distributors of choice, and annual ordering schedules.
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Create and maintain a database of current and prospective National Accounts that identifies the properties (including location, affiliates, and relevant contact details) (the “National Accounts Database”).
- Stay informed about industry trends nationally, competitor landscape and activities at the National Accounts, and market dynamics & customer preferences at National Accounts that may impact the business generally and the National Accounts’ Annual Business Plan specifically.
- Regularly monitor the National Accounts’ (Central) performance against the National Accounts’ Annual Business Plan and provide a weekly standardized report to the VP of National Accounts regarding the same, including as to what’s working vs what’s not, wins and losses, and tools needed to be successful.
- Audit the National Accounts (Central) for pricing surveys using available software to document price points on the shelf and communicate the same to the VP of National Accounts in monthly reports.
- Know and adhere to dollar budgets applicable to the Role.
- Communicate on a regular basis with the VP of National Accounts and other colleagues to ensure issues within your Territory are resolved in real-time and on a timely basis.
- Own Your Business
- Know the National Accounts (Central) Annual Business Plan and ensure the National Accounts (Central) Team does too.
- Deliver the National Accounts’ (Central) target volumes as stated in the National Accounts Annual Business Plan.
- Provide leadership to the Central Sales team regarding National Account buyers’ spring and fall assortment meetings, and week to week engagement on progress and programming.
- Ensure management of Distributors and Buyers focused on National Accounts (Central) by working with the (Central) Sales Team(s) within each distributor to ensure execution of monthly, quarterly, and annual goals set forth in the National Accounts’ Annual Business Plan or otherwise assigned by the VP of National Accounts.
- Emphasize or introduce Best Day Brewing products gaining placements to National Accounts.
- Attend and assist with distributor annual business plans and quarterly meetings as requested by the VP of National Accounts.
- Collaborate with Sales and Marketing colleagues to ensure optimal execution of promotions, samplings, sponsorships, and other programming activities at National Accounts (Central).
- Communicate updates on key initiatives, placements, resets & prompts happening at National Accounts (Central) to the Sales, Marketing and Operations teams.
- Grow Your Business
- Work in conjunction with fellow Sales and Marketing colleagues to share best practices at National Accounts and maximize opportunities at National Accounts (Central).
- Identify and prospect potential & existing high priority National Accounts (Central), add those prospects to the National Accounts Database (including details on pursuit of the same), and coach the National Accounts Team regarding pursuit of placement at the same.
- Regularly and consistently connect with existing National Accounts’ (Central) buyers and distributors’ national accounts teams to foster long-term relationships and expand Best Day Brewing’s market share within National Accounts (Central), including through email, texts, phone calls, and in person meetings.
- Be An Ideal Team Player
- Follow the Best Day Way (as provided and updated from time-to-time) as applicable.
Our Dream Candidate: A self-starting doer with a growth-mindset and a fun-loving, hard-charging, thirsty soul plus a healthy disregard for the impossible who is consistently hungry, humble, and people smart with the following experience or qualifications:
- Bachelor's degree
- Minimum of 3 years professional alcohol beverage sales experience required
- Must have established relationships with National and Regional chain buyers
- Willing and able to travel within & without the territory up to 6 days a month
- Prior experience working both on and off premise alcohol sales
- Proficient in VIP as well as syndicated IRI and Nielsen data
- Proficient in MS Office (Word, Excel, Outlook, PowerPoint)