BattleAxe Digital Optimization Manager Remote · Full time

The Optimization manager is responsible for ensuring that optimizations to advertising programs are made in an effective and timely manner. This position is fully remote with the option of joining us in-person at our Washington, DC headquarters. While this position is within the Ads Department, it may involve cross departmental collaboration with other members of the fundraising team (email, SMS, etc.) and data analysis and optimization is required.

Description

Responsibilities: 

  • Running the weekly internal optimization call for each client, with a heavy emphasis on direct response and conversion campaigns.
  • Discussing and brainstorming optimization strategies. 
  • Ensuring optimization strategies are implemented correctly by client team staff.
  • In the event client team staff is unable to make optimizations, taking the responsibility to make sure they are done in a timely and effective manner.
  • Ensuring all testing methodology for brand lift studies and other testing is correct
  • Teaching ad optimization techniques
  • QA’ing platform setup as needed
  • Keeping on top of industry benchmarks and platform changes
  • Exploring and demoing new platforms and products
  • Acts as a liaison with the art department regarding creative performance as needed
  • Client facing on larger and/or more difficult clients as needed
  • Assisting with QAs as needed
  • Assisting with trainings as needed
  • Assisting with conversion tracking as needed
  • Assisting with back-end data and technology needs as needed
  • Other duties as needed 


Technical Fluency in:

  • Google Analytics and Tag Manager 
  • Facebook ads (conversion campaigns)
  • Google Ads 
  • ActBlue


Benefits 

  • 100% employer-paid health care, vision and dental
  • 401(k) with employer profit-sharing contribution
  • Generous PTO package
  • Flex Days for Mental Health
  • MacBook Pro
  • Flexible telecommuting and remote work policies
  • Monthly phone reimbursement
  • Direct payments to student loan debt or college savings plans through Gradifi
  • Employer-sponsored professional development and skills training
  • Headspace subscription
  • Dog friendly office in DC


Salary

$0 - $85,000 per year