BattleAxe Digital Associate Director, Social Media Strategy Remote · Full time

Apply for Associate Director, Social Media Strategy

Social Media Strategy

• Serve as a senior strategic voice within BattleAxe’s Organic Social Media team, developing innovative strategies and ideas that help clients break through crowded social environments.
• Translate broader client goals, messaging priorities, and campaign objectives into clear, actionable social media strategies.
• Develop platform-specific growth strategies, audience engagement plans, content approaches, and activation ideas across major social platforms.
• Lead the development of comprehensive social media plans and content calendars, ensuring day-to-day content ladders up to the larger strategic vision.
• Identify opportunities to evolve or pivot social strategies based on changing political environments, news cycles, audience behavior, platform trends, and campaign performance.
• Stay connected to internet culture and emerging social trends, and identify opportunities to translate those trends into strategic opportunities for clients.
• Use audience insights, analytics, social listening, and platform data to inform recommendations and improve campaign performance.
• Develop proactive and rapid-response strategies that allow clients to participate meaningfully in breaking news, cultural moments, and conversations relevant to their audiences.
• Partner with copywriters, designers, video producers, paid media strategists, and other internal teams to bring social strategies to life.
• Write and edit high-quality social copy across platforms and formats, from organic posts and campaign content to rapid-response messaging.
• Develop scripts and concepts for short-form video and other social-first creative formats.
• Take ownership of social programs from initial strategy and briefing through execution, optimization, and reporting.

Client Management & Collaboration

• Serve as a trusted strategic partner and day-to-day social media lead for a portfolio of clients.
• Build strong relationships with clients and confidently manage both routine and high-touch client needs.
• Present social strategies, recommendations, performance insights, and creative ideas clearly to clients and internal stakeholders.
• Translate complex social media strategy and platform dynamics into clear recommendations that clients can understand and act on.
• Manage multiple clients, projects, stakeholders, and deadlines while maintaining a high standard of strategic and creative work.
• Collaborate across BattleAxe teams to ensure social strategy is integrated with broader paid media, creative, messaging, fundraising, and communications efforts.

Department Operations

• Help strengthen and evolve BattleAxe’s Organic Social Media practice, including processes, workflows, tools, and best practices.
• Stay current on changes to social platforms, emerging technologies, social management tools, creator ecosystems, and new opportunities for audience growth and engagement.
• Identify and test new tools, technologies, and approaches that can improve the quality or performance of client programs.
• Other duties as assigned

Team Leadership & Management

• Directly manage and support BattleAxe’s Social Media Senior Strategist, providing clear direction, regular feedback, mentorship, and professional development.
• Provide cross-functional leadership and help colleagues across departments understand social media strategy, platform dynamics, and best practices.
• Serve as a senior resource for social media questions and strategic decision-making across the organization.

Core Skills & Qualifications

• Demonstrated expertise developing social media strategies in the political, advocacy, nonprofit, or adjacent mission-driven space.
• Deep fluency across major social platforms, with the curiosity and adaptability to quickly understand emerging platforms and new forms of online communication.
• Experience developing audience growth strategies, including paid follower campaigns and other approaches to building and engaging audiences.
• Strong understanding of social listening, audience insights, and social performance measurement.
• Exceptional writing and editing skills, with the ability to communicate effectively across different platforms, audiences, and formats.

Experience Required

• 6+ years of experience developing and executing organic social media strategy and content.
• 1-2+ years of direct people management experience, with a demonstrated ability to coach, mentor, and develop team members.
• Experience working directly with clients, including the ability to manage relationships with professionalism, responsiveness, and confidence.
• Experience with enterprise social media management platforms such as Sprout Social, Hootsuite, or similar tools; expert-level Sprout Social experience preferred.
• Demonstrated ability to work effectively in a fast-paced environment where priorities can change quickly.