Badger State Brewing Company LLC SW WI & Madison Territory Sales Manager Remote · Full time

Help grow the Badger State brand in the Madison area!


*Please note that applications are reviewed on a rolling basis. An immediate response does not mean we have not received or rejected your application! Our team does its best to review and reach out in a timely manner. No response may indicate requirements have not been met via resume' supplied.

  • Visit accounts and create relationships with local accounts in assigned territory. On-premise and off-premise sales visits required.
  • Work with retailers to place and sell Stateside Hard Seltzer, a sub-brand within the BSB portfolio of beverages.
  • Actively develop and manage distributor personnel including Sales Managers, Operations Management and Sales Reps; effectively train Badger State & Distributor reps to sell Badger State Beer.
  • Work with the key customers in trade developing and building brand presence and sales in assigned channels and geography by meeting with each distributor to set targets for distribution (on- and off-premise), volume objectives, financial commitments, and merchandising targets.
  • Lead the Key Account Management program by establishing with each distributor specific accounts to gain or expand points of distribution with accounts that are identified as appropriate for the brand.
  • Perform all necessary administrative duties relevant to the position (i.e., tracking reports, promotional recaps, expense reports, etc.); reconcile distributor marketing funds monthly with appropriate personnel.
  • Work with, train, and motivate distributors on company brands.
  • Participate in necessary trade events (industry, retail, and/or consumer) such as wholesaler conferences, trade shows, events, etc.
  • Monitor assigned budgets to ensure that spending stays within budget and on strategy.
  • Comply with all Badger State policies and procedures, ensuring that all activities are conducted within local, state, and federal laws.


Essential Responsibilities and Duties

  • Building and maintaining relationships with distributors and retail partners.
  • Selling new and existing brands in both on-premise and off-premise accounts.
  • Calling in orders to distributors and following up to make sure beer is delivered.
  • Increase shelf space and position in off-premise accounts.
  • Assist in maintaining freshness standards for packaged products.



  • Positivity and willingness to be a team player is a must. Will work alongside numerous different internal departments.
  • Well-rounded knowledge of beer styles. Enthusiasm and a self-starter nature is essential.
  • Minimum of 3 years of related experience in the beverage industry.
  • High level of organization.
  • Strong verbal and communication skills.
  • Strong willingness to learn on the job and perform in stressful situations.
  • Must be able to work special events which include nights, weekends, and holidays.
  • Valid WI driver’s license.
  • Proficiency in Microsoft Office.


Physical Demands

  • Potential for extensive road hours and overnight travel as well and night and weekend work activity.
  • Must be able to lift and move products up to 165 lbs.



  • Varies based on experience. Incentive based commission, mileage and expense reimbursement.


  • Up to 21 days of PTO based on tenure
  • Paid Parental Leave
  • 401k Match
  • 8 Company Holidays
  • Beer and Merchandise Allowance