Badger State Brewing Company LLC Social Media Brand Manager & Marketing Creator Green Bay, WI · Full time

Highlight the experience of the events and beverage brands at Badger State

Description

EXPECTATIONS

  • Create and manage all social posts for Brewery and Event Hall social channels (Instagram, Facebook, Twitter, TikTok)
  • Create, publish, and manage paid social media ads (ex. Instagram, Facebook)
  • Responsible for chronicling, compiling and producing content that captures all aspects of our core business operations. Including, but not limited to, manufacturing processes, onsite restaurant operations, agriculture/livestock, public & private events, lodging etc.
  • Create, publish, and manage email marketing campaigns
  • Ability to clearly present concepts internally to obtain feedback from management
  • Ability to be nimble, flexible, and revise copy or creative work based on team feedback
  • Ensure inclusion of key marketing elements that make for a successful campaign, with a basic understanding of campaign tracking, analytics, and reporting.
  • Ability to consistently meet deadlines
  • Strong ability to work with colleagues at all levels.
  • Ability to juggle multiple projects at one time, while producing exceptional output and meeting deadlines.
  • Ability to manage partnerships with vendors (ex. Radio and magazine ads)


Core Responsibilities

  • Design, implement and maintain the overall social media strategy for the company
  • Oversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp.
  • Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content.
  • Plan, organize and implement a range of social media programs and events.
  • Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management
  • Develop and maintain relationships with social media influencers.
  • Develop and maintain ongoing relationships with craft beer and wine community including but not limited to bloggers, brewers, wine makers, marketing and PR liaisons, bar owners and staff
  • Website maintenance and upkeep; collect and maintain website analytics on a quarterly basis.


Qualifications

  • Self-starter with the proven ability to work independently and adapt in a fast-paced growing environment.
  • Minimum of 3-5 years experience in digital marketing, or similar field, and/or a minimum of a bachelor’s degree in marketing with 2 years experience in the field.
  • Must be proficient with Adobe Creative Suite (InDesign, Illustrator, Photoshop), and Microsoft Word and Excel, Google Drive
  • Understanding of effective design with an eye for and ability to create engaging content including photos, video, editing
  • Aptitude for exceptional copywriting
  • Project management minded with strong organizational skills
  • Desire to work in the food and beverage industry, with a strong knowledge of beer preferred
  • Availability to work nights and weekends as needed