Highlight the experience of the events and beverage brands at Badger State
Create and manage all social posts for Brewery and Event Hall social channels (Instagram, Facebook, Twitter, TikTok)
Create, publish, and manage paid social media ads (ex. Instagram, Facebook)
Responsible for chronicling, compiling and producing content that captures all aspects of our core business operations. Including, but not limited to, manufacturing processes, onsite restaurant operations, agriculture/livestock, public & private events, lodging etc.
Create, publish, and manage email marketing campaigns
Ability to clearly present concepts internally to obtain feedback from management
Ability to be nimble, flexible, and revise copy or creative work based on team feedback
Ensure inclusion of key marketing elements that make for a successful campaign, with a basic understanding of campaign tracking, analytics, and reporting.
Ability to consistently meet deadlines
Strong ability to work with colleagues at all levels.
Ability to juggle multiple projects at one time, while producing exceptional output and meeting deadlines.
Ability to manage partnerships with vendors (ex. Radio and magazine ads)
Design, implement and maintain the overall social media strategy for the company
Oversee online presence: direct, manage, and execute social media strategies and content creation across all digital platforms including Instagram, Facebook, Twitter, and Mailchimp.
Manage social media direction by refining brand style and voice, developing short and long-term social media marketing campaigns, and producing valuable, creative and engaging content.
Plan, organize and implement a range of social media programs and events.
Create and maintain online company advertising efforts and campaigns including evaluation of current ad placement; development of new ads, themes and taglines; assessment of current ads; and ad management
Develop and maintain relationships with social media influencers.
Develop and maintain ongoing relationships with craft beer and wine community including but not limited to bloggers, brewers, wine makers, marketing and PR liaisons, bar owners and staff
Website maintenance and upkeep; collect and maintain website analytics on a quarterly basis.
Self-starter with the proven ability to work independently and adapt in a fast-paced growing environment.
Minimum of 3-5 years experience in digital marketing, or similar field, and/or a minimum of a bachelor’s degree in marketing with 2 years experience in the field.
Must be proficient with Adobe Creative Suite (InDesign, Illustrator, Photoshop), and Microsoft Word and Excel, Google Drive
Understanding of effective design with an eye for and ability to create engaging content including photos, video, editing
Aptitude for exceptional copywriting
Project management minded with strong organizational skills
Desire to work in the food and beverage industry, with a strong knowledge of beer preferred
Availability to work nights and weekends as needed